Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headings.
Visitors to your website only read 20% of the material you compose.
People just read the very first 2 words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you believe you should work with a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more presence, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is fantastic sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have expert and clean copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They only learn what works after they go through some trial and error, gain some real information around where clients are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
So if they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal consumers are, what their biggest “pains” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness powerful, psychological and psychological triggers that assist people to purchase your services and products.
Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wants to generate income using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it comes to inspiring individuals to buy. When you need to sell anything online, it’s also a clear recognition of simply how crucial material marketing has actually ended up being.
Many people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you wish to give them access to your offer as clearly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to resolve an issue to totally gung-ho about your solution.
In my experience, copywriting is easier: It’s like being someone’s finest good friend and their worst enemy all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them all over it injures. Slowly, they remember why they need to change, take action, or merely make a various decision.
And after that, you’re their friend. You provide them a service that really works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. However the fact is that copywriting has to do with trading something far more valuable.
Something that’s nearly a limited resource.
With many services, offers, chances, products, and services, the only possible way for your prospects and readers to trust you, buy from you, and remain faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely became part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write excellent copy.”.
Except that every time you try, your words stop working to persuade anyone to buy– other than maybe your mommy and a few loyal friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Consider another concept in marketing that depends on tactical positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and seamless method, your prospects will not even understand they’re being convinced.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of expertise lies in assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct action marketing firm.
He commits hundreds of hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has been operating online considering that he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several offers for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Best of all, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the ideal person to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can conserve you a huge amount of time. It’s the perfect option to keeping an internal copywriter or producing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might seem similar because Jim Edwards worked on both– but that should just show how powerful his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will offer you everything you need to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to convincing individuals– and, often, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to develop persuasion with time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the center!” method. Your words need to elicit extremely strong feelings from individuals and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade clients to make a purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers use to explain what they wish to buy (page 104).
8 particular locations online that will reveal you the specific triggers encouraging your potential customers and getting them to spend their cash. You can utilize this to place your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the sheer quantity of info Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that fantastic copywriting leaves ideas. It’s that great copy can constantly be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This area reveals solutions and design templates for e-mails, advertisements, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, sales, and ads letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly determining the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
However you can likewise utilize the feedback to plug into a couple of tested techniques for improving your emails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a distinct promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re ready to get back at more extensive with learning copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.
What I know for sure, though, is that whenever I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?