Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headings.
Visitors to your site just checked out 20% of the content you write.
People only read the first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you need to work with a copywriter.
Then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, acquire more visibility, draw in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll prevent working with a company that does not have clean and professional copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They just find out what works after they go through some trial and error, get some real information around where customers are leaving and where they’re investing the most time, and refine the copy based upon the results.
So if they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal clients are, what their greatest “discomforts” are, and where they currently live.
Particular, trusted, and constant “power” words that harness powerful, emotional and psychological triggers that guide individuals to buy your products and services.
And that’s precisely what Copywriting Secrets, a basic and effective book for anyone who wishes to generate income using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating individuals to purchase, it’s a testimony to the power of words. When you require to offer anything online, it’s also a clear recognition of just how essential content marketing has actually become.
Most people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That means you value your prospects’ time and you want to give them access to your offer as clearly and strategically as possible.
Now, the “strategy” part of copywriting secrets originates from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a client from being uninformed about how to solve a problem to absolutely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst enemy all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them all over it hurts. Slowly, they keep in mind why they require to alter, act, or just make a different choice.
And after that, you’re their best friend. You provide them an option that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
With many options, deals, services, chances, and products, the only possible way for your prospects and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous was part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose terrific copy.”.
Other than that whenever you try, your words fail to convince anyone to buy– other than possibly your mommy and a couple of faithful good friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Think of another idea in marketing that counts on strategic placement, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a smooth and natural method, your potential customers will not even understand they’re being encouraged.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of know-how depends on assisting business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a very popular author who has actually been operating online because he initially started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple deals for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the best guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you an enormous quantity of time. It’s the best option to developing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They may seem similar due to the fact that Jim Edwards worked on both– however that need to just show how effective his ability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, frequently, you have to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words should generate extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince consumers to purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers use to describe what they want to purchase (page 104).
8 particular places online that will reveal you the precise triggers inspiring your potential customers and getting them to invest their money. You can use this to place your own item, service, coaching, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the large quantity of information Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves clues. This area reveals solutions and templates for sales, ads, and emails letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, advertisements, and sales letters? And the best method to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly determining the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.
You can likewise utilize the feedback to plug into a few proven techniques for improving your ads, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you an unique pledge. If you do not like it, you can request for a refund and you don’t need to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more in-depth with finding out copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?