Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your site just checked out 20% of the content you compose.
Individuals only read the first 2 words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
But then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more exposure, bring in more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have professional and tidy copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.
Specific, reputable, and consistent “power” words that harness powerful, psychological and psychological triggers that direct individuals to purchase your services and items.
Which’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to buy, it’s a testament to the power of words. When you need to sell anything online, it’s also a clear acknowledgement of just how crucial material marketing has actually become.
The majority of people hear “copywriting” and they think they’re talking to someone who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you want to give them access to your offer as clearly and tactically as possible.
Now, the “strategy” part of copywriting tricks originates from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to resolve an issue to absolutely gung-ho about your solution.
But, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they need to alter, take action, or merely make a different choice.
And then, you’re their best friend. You use them an option that really works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. However the truth is that copywriting is about trading something much more valuable.
Something that’s almost a limited resource.
And that’s attention.
With so many services, offers, services, items, and chances, the only possible way for your readers and potential customers to trust you, buy from you, and remain devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful belonged to copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write fantastic copy.”.
Except that whenever you try, your words fail to persuade anyone to buy– except perhaps your mama and a couple of faithful pals.
However the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, read that quote once again.
Think of another idea in marketing that relies on tactical positioning, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to act in such a smooth and natural way, your potential customers will not even recognize they’re being encouraged.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of know-how lies in assisting business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online because he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple deals for his own products and those of others using sales letters that have created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the ideal man to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can conserve you a massive amount of time. It’s the perfect alternative to creating or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They may appear similar because Jim Edwards worked on both– but that need to just demonstrate how powerful his capability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading people– and, typically, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can use the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Hate me. There’s no cash in the middle!” strategy. Your words must generate really strong feelings from individuals and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince clients to buy decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they want to purchase (page 104).
8 specific locations online that will reveal you the exact triggers motivating your potential consumers and getting them to invest their cash. You can utilize this to position your own item, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves hints. This area reveals formulas and design templates for e-mails, sales, and ads letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, sales, and ads letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the quantity of tweaking and refining you do.
However you can also utilize the feedback to plug into a couple of tested techniques for improving your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you an unique promise. If you do not like it, you can ask for a refund and you don’t have to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original deal. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re ready to get even more extensive with finding out copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?