Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headlines.
Visitors to your site just read 20% of the content you compose.
Individuals just read the first two words on a line– usually, they miss out on the third word.
It’s numbers like this that make you think you ought to work with a copywriter.
But then you discover the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more presence, draw in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a site pay attention to the overall quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have clean and expert copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They just learn what works after they go through some experimentation, gain some genuine data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
If they don’t know what works, how can they help you make more sales?
All you require are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “pains” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness effective, mental and emotional triggers that direct individuals to purchase your services and items.
And that’s exactly what Copywriting Secrets, a essential and effective book for anybody who wishes to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
When it comes to encouraging individuals to purchase, it’s a testimony to the power of words. It’s likewise a clear recognition of just how crucial material marketing has actually become when you require to offer anything online.
The majority of people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you want to give them access to your deal as clearly and tactically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to solve a problem to absolutely gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst opponent all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to change, do something about it, or simply make a different decision.
And after that, you’re their buddy. You use them a solution that actually works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality results in open their wallets and buy. However the truth is that copywriting has to do with trading something far more important.
Something that’s almost a scarce resource.
And that’s attention.
With many solutions, offers, chances, items, and services, the only possible method for your prospects and readers to trust you, purchase from you, and stay loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous belonged to copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose terrific copy.”.
Other than that every time you try, your words fail to persuade anybody to buy– other than possibly your mother and a few loyal pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, read that quote once again.
Think about another principle in marketing that relies on strategic placement, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a smooth and natural method, your potential customers won’t even realize they’re being encouraged.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of competence depends on assisting business owners make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing firm.
He commits numerous hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online because he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several deals for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the best man to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you an enormous amount of time. It’s the ideal alternative to producing or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Since Jim Edwards worked on both– but that ought to simply show how effective his ability as a copy creator genuinely is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will give you whatever you need to customize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to convincing individuals– and, typically, you need to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to build persuasion in time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the center!” technique. Your words must elicit very strong emotions from people and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage customers to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients use to describe what they want to buy (page 104).
8 particular places online that will show you the precise triggers motivating your possible clients and getting them to invest their money. You can use this to position your own item, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that terrific copywriting leaves clues. It’s that fantastic copy can always be plugged in and “developed” using solutions– and these work no matter what you sell. This section reveals formulas and design templates for ads, sales, and emails letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can utilize information to direct your choices.
You can also utilize the feedback to plug into a few tested techniques for improving your advertisements, emails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you a distinct pledge. If you do not like it, you can request a refund and you do not need to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more in-depth with finding out copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.
What I know for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?