Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headings.
Visitors to your website only checked out 20% of the content you compose.
Individuals only read the very first 2 words on a line– usually, they miss the third word.
It’s numbers like this that make you think you must employ a copywriter.
But then you learn more about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a site pay attention to the general quality of the copy, though, and they’ll prevent doing business with a business that does not have professional and tidy copy.
Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They just find out what works after they go through some experimentation, acquire some real information around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.
If they don’t know what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal clients are, what their greatest “pains” are, and where they presently live.
Particular, dependable, and consistent “power” words that harness effective, mental and psychological triggers that guide individuals to purchase your services and items.
And that’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wants to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it comes to encouraging people to buy. When you need to offer anything online, it’s likewise a clear acknowledgement of just how important content marketing has become.
Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That implies you value your prospects’ time and you wish to give them access to your offer as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to fix a problem to completely gung-ho about your option.
In my experience, copywriting is simpler: It’s like being somebody’s best pal and their worst opponent all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they require to change, act, or merely make a various choice.
And after that, you’re their buddy. You use them a solution that actually works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality results in open their wallets and purchase. But the truth is that copywriting is about trading something even more important.
Something that’s almost a scarce resource.
And that’s attention.
With many solutions, offers, opportunities, services, and products, the only possible way for your readers and prospects to trust you, buy from you, and stay faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning was part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose fantastic copy.”.
Except that whenever you attempt, your words stop working to persuade anybody to buy– other than possibly your mama and a few faithful buddies.
However the book show you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote once again.
Think of another principle in marketing that counts on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a smooth and natural way, your prospects will not even realize they’re being encouraged.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of knowledge lies in assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He commits numerous hours every year to coaching individually company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online considering that he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal guy to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you a massive amount of time. It’s the best option to creating or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
They might appear similar because Jim Edwards dealt with both– but that must just show how effective his ability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to convincing people– and, often, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words need to generate very strong feelings from people and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince customers to buy choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients utilize to describe what they want to purchase (page 104).
8 specific places online that will reveal you the exact triggers encouraging your potential consumers and getting them to spend their cash. You can utilize this to position your own product, service, coaching, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves hints. This area exposes formulas and templates for emails, ads, and sales letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, ads, and sales letters? And the best way to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
You can also utilize the feedback to plug into a couple of proven methods for improving your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a distinct pledge. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you desire on your side when you’re all set to get even more extensive with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?