Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headings.
Visitors to your website only checked out 20% of the material you compose.
People only check out the first two words on a line– generally, they miss the third word.
It’s numbers like this that make you think you need to employ a copywriter.
However then you discover the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more visibility, attract more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, however, and they’ll avoid working with a business that does not have tidy and expert copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They just learn what works after they go through some experimentation, get some genuine information around where customers are leaving and where they’re investing the most time, and refine the copy based upon the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect consumers are, what their greatest “pains” are, and where they currently live.
Specific, trusted, and constant “power” words that harness effective, psychological and mental triggers that guide individuals to purchase your products and services.
Which’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wants to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to encouraging people to purchase, it’s a testament to the power of words. It’s likewise a clear recognition of simply how essential content marketing has ended up being when you require to sell anything online.
Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.
That means you value your prospects’ time and you wish to provide access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being uninformed about how to resolve an issue to completely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to alter, do something about it, or merely make a different choice.
And then, you’re their best friend. You provide them a solution that in fact works, without being pushy, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality leads to open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With a lot of services, offers, services, chances, and items, the only possible method for your prospects and readers to trust you, buy from you, and stay faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose great copy.”.
Except that every time you attempt, your words stop working to encourage anybody to purchase– except perhaps your mama and a couple of devoted buddies.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Think about another principle in marketing that counts on strategic placement, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and smooth method, your potential customers will not even understand they’re being convinced.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he understands his lane or location of competence lies in assisting business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct action marketing company.
He devotes hundreds of hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online considering that he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous deals for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the ideal guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and details of your offer to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can save you a massive amount of time. It’s the ideal alternative to producing or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They might appear similar due to the fact that Jim Edwards dealt with both– but that should simply demonstrate how powerful his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will give you everything you need to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing people– and, typically, you have to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Your words ought to generate very strong emotions from individuals and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly encourage consumers to purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to explain what they wish to buy (page 104).
8 specific locations online that will reveal you the exact triggers motivating your prospective clients and getting them to invest their cash. You can utilize this to position your own product, service, training, software application (page 69-71).
How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards crams in a simple book.
I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you ought to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves ideas. This area exposes formulas and templates for emails, ads, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, ads, and emails letters? And the best way to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can utilize information to direct your choices.
However you can likewise utilize the feedback to plug into a few proven approaches for improving your emails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you an unique promise. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original deal. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you desire in your corner when you’re ready to get back at more in-depth with learning copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.
What I understand for sure, though, is that whenever I sit down to write any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?