Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headlines.
Visitors to your website just checked out 20% of the material you compose.
People only read the first 2 words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you need to hire a copywriter.
Then you discover about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, gain more visibility, bring in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is excellent sales copy” (lies).
75% of visitors to a site take notice of the total quality of the copy, though, and they’ll avoid doing business with a business that does not have clean and expert copy.
Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They just learn what works after they go through some experimentation, get some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the results.
So if they do not understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect customers are, what their greatest “pains” are, and where they presently live.
Particular, trusted, and constant “power” words that harness effective, psychological and emotional triggers that guide individuals to buy your products and services.
Which’s exactly what Copywriting Secrets, a effective and fundamental book for anyone who wants to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns inspiring individuals to purchase. It’s also a clear acknowledgement of just how crucial material marketing has become when you need to offer anything online.
Most people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
However copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you wish to provide access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to resolve an issue to completely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being somebody’s finest buddy and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them all over it hurts. Slowly, they keep in mind why they need to alter, do something about it, or merely make a different choice.
And then, you’re their friend. You offer them an option that in fact works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality results in open their wallets and buy. But the truth is that copywriting is about trading something much more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With a lot of services, deals, products, services, and chances, the only possible method for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning was part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write great copy.”.
Except that every time you try, your words fail to convince anyone to purchase– except possibly your mother and a couple of loyal pals.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think of another concept in marketing that counts on tactical placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a smooth and natural way, your prospects will not even recognize they’re being encouraged.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or area of knowledge lies in helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online given that he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple deals for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the ideal guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you a huge amount of time. It’s the ideal option to developing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Because Jim Edwards worked on both– however that need to simply show how powerful his capability as a copy creator truly is, they might appear similar.
The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to convincing people– and, typically, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the center!” method. Your words ought to elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade customers to buy choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients use to describe what they want to purchase (page 104).
8 specific places online that will show you the specific triggers encouraging your prospective clients and getting them to invest their money. You can utilize this to position your own item, service, coaching, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of details Jim Edwards packs in a mere book.
I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that great copywriting leaves hints. It’s that fantastic copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This area exposes formulas and templates for sales, e-mails, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through advertisements, sales, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase quicker. And the best method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use data to direct your choices.
However you can also use the feedback to plug into a few tested techniques for improving your sales, e-mails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you a distinct promise. You can ask for a refund and you do not have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more extensive with finding out copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.
What I know for sure, however, is that whenever I sit down to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?