Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headings.
Visitors to your website just read 20% of the content you compose.
Individuals just read the first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you think you should work with a copywriter.
However then you discover the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, get more exposure, attract more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, though, and they’ll avoid doing business with a business that does not have clean and professional copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They just learn what works after they go through some trial and error, gain some genuine information around where customers are leaving and where they’re spending the most time, and improve the copy based on the results.
So if they do not know what works, how can they help you make more sales?
All you require are:
Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal clients are, what their greatest “pains” are, and where they presently live.
Particular, reliable, and consistent “power” words that harness effective, mental and emotional triggers that assist individuals to purchase your product or services.
Which’s precisely what Copywriting Secrets, a effective and essential book for anybody who wishes to earn money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns inspiring individuals to buy. It’s likewise a clear acknowledgement of simply how crucial content marketing has actually ended up being when you require to offer anything online.
The majority of people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be interacting info to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to give them access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to resolve an issue to absolutely gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst opponent all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them all over it harms. Slowly, they keep in mind why they need to change, take action, or just make a different choice.
And then, you’re their best friend. You offer them an option that in fact works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality causes open their wallets and buy. However the truth is that copywriting has to do with trading something even more important.
Something that’s almost a limited resource.
And that’s attention.
With so many options, offers, services, opportunities, and products, the only possible method for your prospects and readers to trust you, buy from you, and stay faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that each time you attempt, your words stop working to encourage anybody to buy– except perhaps your mom and a few loyal buddies.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, read that quote again.
Think of another concept in marketing that depends on tactical placement, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to take action in such a seamless and natural way, your prospects won’t even realize they’re being convinced.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of know-how depends on assisting entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct reaction marketing firm.
He commits numerous hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online given that he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple deals for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal guy to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your offer to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can conserve you a huge amount of time. It’s the perfect alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They might seem similar due to the fact that Jim Edwards dealt with both– however that must simply demonstrate how effective his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to tailor, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing people– and, frequently, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the middle!” method. Your words must generate really strong emotions from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince customers to purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients use to explain what they wish to buy (page 104).
8 particular places online that will show you the precise triggers encouraging your potential clients and getting them to spend their money. You can utilize this to position your own product, service, coaching, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the large amount of information Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves clues. This area reveals formulas and design templates for ads, e-mails, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, emails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly determining the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
You can likewise use the feedback to plug into a couple of proven techniques for enhancing your advertisements, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you a special promise. If you don’t like it, you can request for a refund and you don’t have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more in-depth with discovering copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single method in Copywriting Secrets.
What I know for sure, however, is that whenever I sit down to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?