Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headlines.
Visitors to your site just read 20% of the material you compose.
People only check out the very first two words on a line– typically, they miss out on the third word.
It’s numbers like this that make you think you ought to hire a copywriter.
Then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more visibility, attract more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is great sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, however, and they’ll prevent working with a business that doesn’t have clean and professional copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They just find out what works after they go through some experimentation, gain some real information around where customers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
So if they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect consumers are, what their biggest “pains” are, and where they presently live.
Particular, dependable, and consistent “power” words that harness powerful, psychological and mental triggers that guide people to buy your products and services.
Which’s exactly what Copywriting Secrets, a powerful and basic book for anyone who wishes to earn money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
It’s a testimony to the power of words when it comes to inspiring people to purchase. It’s also a clear acknowledgement of just how crucial material marketing has actually become when you need to sell anything online.
Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you wish to give them access to your deal as plainly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a client from being unaware about how to solve an issue to completely gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being someone’s friend and their worst enemy all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Using words, you continue to poke them all over it harms. Slowly, they keep in mind why they need to change, act, or just make a various choice.
And then, you’re their best friend. You provide them an option that in fact works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
And that’s attention.
With numerous options, offers, services, items, and opportunities, the only possible way for your potential customers and readers to trust you, buy from you, and stay devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous was part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write terrific copy.”.
Other than that each time you try, your words fail to convince anybody to purchase– other than possibly your mommy and a couple of faithful pals.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote again.
Think about another principle in marketing that depends on tactical placement, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to do something about it in such a smooth and natural way, your potential customers will not even recognize they’re being encouraged.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of competence depends on helping entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a very popular author who has been operating online considering that he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released several deals for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the right man to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your offer to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can conserve you an enormous amount of time. It’s the best alternative to keeping an internal copywriter or developing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They might appear comparable because Jim Edwards dealt with both– however that need to simply demonstrate how effective his capability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to persuading individuals– and, frequently, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Your words should elicit very strong emotions from individuals and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade consumers to buy decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers utilize to explain what they want to purchase (page 104).
8 specific places online that will reveal you the specific triggers motivating your potential customers and getting them to spend their cash. You can utilize this to place your own product, service, coaching, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that terrific copywriting leaves clues. It’s that great copy can constantly be plugged in and “built” using formulas– and these work no matter what you offer. This area exposes solutions and design templates for ads, sales, and e-mails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to use four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately determining the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can utilize information to direct your decisions.
You can likewise use the feedback to plug into a few proven methods for enhancing your e-mails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you a distinct promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re all set to get back at more thorough with discovering copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.
What I know for sure, however, is that whenever I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?