Russell Brunson Gold

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just read headlines.

Visitors to your website just read 20% of the material you compose.

People only check out the first two words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you think you should employ a copywriter.

However then you learn about the expenses of employing a copywriter to get more clicks:

Russell Brunson Gold

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).

75% of visitors to a website take notice of the total quality of the copy, however, and they’ll prevent doing business with a company that does not have expert and clean copy.

Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter understands what works. They just learn what works after they go through some experimentation, gain some real information around where customers are leaving and where they’re spending the most time, and refine the copy based on the results.

So if they do not understand what works, how can they help you make more sales?

It’s “simple.”

All you require are:

Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they presently live.

Particular, dependable, and consistent “power” words that harness effective, emotional and mental triggers that direct individuals to purchase your product or services.

And that’s precisely what Copywriting Secrets, a effective and fundamental book for anyone who wants to generate income using advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can use Copywriting Secrets.

It’s a testimony to the power of words when it concerns inspiring individuals to buy. It’s also a clear recognition of simply how important material marketing has actually ended up being when you require to sell anything online.

Most people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.

That means you value your prospects’ time and you want to provide access to your offer as plainly and tactically as possible.

Now, the “method” part of copywriting tricks originates from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a client from being unaware about how to solve a problem to absolutely gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being someone’s best pal and their worst opponent all on one page.

Consider it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you begin describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.

Then, using words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they require to change, act, or simply make a various decision.

And then, you’re their buddy. You provide them a service that really works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will inform you that what they desire is for quality results in open their wallets and purchase. But the truth is that copywriting has to do with trading something much more valuable.

Something that’s nearly a limited resource.

And that’s attention.

With so many services, deals, services, opportunities, and items, the only possible way for your prospects and readers to trust you, buy from you, and remain loyal to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everyone can use a reputable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking lovely became part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “compose excellent copy.”.

Except that whenever you try, your words fail to encourage anyone to purchase– except maybe your mother and a few faithful pals.

The book shares with you the biggest secret about copywriting (and it does not matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your individual to live and come in.”.

Does this noise familiar?

If not, read that quote once again.

Consider another idea in marketing that depends on strategic placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to take action in such a smooth and natural method, your potential customers will not even realize they’re being persuaded.

Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is wise– he knows his lane or location of proficiency depends on assisting business owners make benefit from funnel building.

Russell Brunson Gold

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.

He’s the founder and owner of a direct action marketing company.

He devotes hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been running online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced several offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that right.

If this isn’t the best man to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

Which can save you a huge quantity of time. It’s the best alternative to keeping an internal copywriter or producing copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

Because Jim Edwards worked on both– but that ought to simply show how powerful his capability as a copy developer truly is, they might appear similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, modify, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “secrets” to persuading people– and, typically, you have to employ a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Gold

These secrets and insights work together so you can use the formulas to develop persuasion with time. Some examples in the book include:.

The “Love me. Your words must elicit extremely strong feelings from individuals and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage customers to buy choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words consumers use to explain what they want to purchase (page 104).

8 specific locations online that will reveal you the precise triggers motivating your potential customers and getting them to invest their money. You can utilize this to place your own product, service, coaching, software application (page 69-71).

How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

It gets sort of frustrating reading about the sheer amount of info Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that fantastic copywriting leaves clues. It’s that fantastic copy can constantly be plugged in and “built” using formulas– and these work no matter what you sell. This section reveals formulas and design templates for sales, advertisements, and e-mails letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through e-mails, sales, and advertisements letters? And the best method to do that through copywriting is to utilize four standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while privately finding out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.

But you can also use the feedback to plug into a few proven techniques for improving your emails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you a distinct promise. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will motivate your audience, no matter what you sell.

sales story secrets.

This is the book you desire in your corner when you’re ready to get even more in-depth with learning copywriting secrets for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single method in Copywriting Secrets.

What I know for sure, though, is that whenever I take a seat to write any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I become a master copywriter. What about you?

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