Russell Brunson Goodreads

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just read headings.

Visitors to your site only checked out 20% of the material you compose.

Individuals only read the first 2 words on a line– typically, they miss out on the third word.

It’s numbers like this that make you think you should work with a copywriter.

However then you find out about the expenses of working with a copywriter to get more clicks:

Russell Brunson Goodreads

Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more exposure, draw in more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is fantastic sales copy” (lies).

75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll avoid doing business with a business that does not have professional and clean copy.

Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter knows what works. They just find out what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.

If they do not know what works, how can they assist you make more sales?

It’s “basic.”

All you need are:

Copy solutions that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.

Particular, reputable, and constant “power” words that harness powerful, psychological and psychological triggers that assist people to buy your products and services.

And that’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wants to make money using ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can use Copywriting Secrets.

It’s a testament to the power of words when it pertains to motivating individuals to purchase. It’s likewise a clear acknowledgement of just how crucial content marketing has ended up being when you need to offer anything online.

Many people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.

However copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be interacting information to your leads at a third-grade reading level.

That indicates you worth your prospects’ time and you want to give them access to your deal as plainly and tactically as possible.

Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to solve an issue to completely gung-ho about your solution.

In my experience, copywriting is easier: It’s like being someone’s best buddy and their worst opponent all on one page.

Consider it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.

Utilizing words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they need to alter, take action, or just make a different choice.

And after that, you’re their friend. You offer them an option that actually works, without being pushy, scammy, or salesy.

Now, numerous business owners will tell you that what they want is for quality results in open their wallets and buy. But the truth is that copywriting has to do with trading something far more important.

Something that’s practically a limited resource.

Which’s attention.

With numerous options, offers, items, opportunities, and services, the only possible way for your potential customers and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a dependable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous belonged to copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “write great copy.”.

Other than that each time you attempt, your words stop working to persuade anybody to purchase– other than possibly your mommy and a couple of loyal good friends.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.

Does this noise familiar?

If not, read that quote once again.

Consider another principle in marketing that relies on strategic placement, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a smooth and natural way, your potential customers won’t even recognize they’re being convinced.

Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he understands his lane or area of knowledge lies in assisting entrepreneurs make make money from funnel structure.

Russell Brunson Goodreads

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.

He’s the founder and owner of a direct action marketing firm.

He devotes numerous hours every year to coaching individually entrepreneur in the Funnel Scripts community.

He’s a very popular author who has actually been running online since he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched numerous offers for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the ideal person to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your deal to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

And that can save you an enormous quantity of time. It’s the best option to keeping an in-house copywriter or producing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

Since Jim Edwards worked on both– however that need to simply demonstrate how effective his capability as a copy creator truly is, they might seem similar.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, fine-tune, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to persuading individuals– and, often, you need to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Goodreads

These insights and secrets work together so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.

The “Love me. Hate me. There’s no cash in the middle!” technique. Your words need to generate really strong feelings from people and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly persuade clients to purchase decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words clients use to describe what they want to purchase (page 104).

8 particular locations online that will show you the precise triggers inspiring your prospective consumers and getting them to invest their money. You can use this to position your own item, service, coaching, software (page 69-71).

How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you must expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not just that fantastic copywriting leaves ideas. It’s that excellent copy can always be plugged in and “built” utilizing formulas– and these work no matter what you sell. This area exposes solutions and templates for sales, emails, and ads letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through ads, emails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to use 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that among the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize data to assist your decisions.

However you can also use the feedback to plug into a couple of tested approaches for enhancing your sales, advertisements, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim also makes you a distinct guarantee. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will inspire your audience, no matter what you sell.

sales story secrets.

This is the book you desire in your corner when you’re all set to get even more thorough with discovering copywriting tricks for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single method in Copywriting Secrets.

What I know for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.