Russell Brunson Grant Cardone

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only read headings.

Visitors to your website just checked out 20% of the content you compose.

Individuals just read the very first two words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you think you ought to employ a copywriter.

Then you discover about the expenses of employing a copywriter to get more clicks:

Russell Brunson Grant Cardone

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more presence, bring in more leads, make more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is terrific sales copy” (lies).

75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have tidy and expert copy.

Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter understands what works. They only find out what works after they go through some trial and error, acquire some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based on the results.

If they do not know what works, how can they assist you make more sales?

It’s “basic.”

All you need are:

Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal consumers are, what their greatest “pains” are, and where they currently live.

Specific, dependable, and consistent “power” words that harness powerful, mental and psychological triggers that guide individuals to purchase your product or services.

Which’s precisely what Copywriting Secrets, a powerful and essential book for anybody who wants to earn money utilizing advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating people to purchase, it’s a testimony to the power of words. It’s likewise a clear recognition of just how important content marketing has become when you require to offer anything online.

The majority of people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.

That implies you value your prospects’ time and you wish to provide access to your offer as clearly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to fix a problem to completely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being somebody’s best good friend and their worst opponent all on one page.

Think of it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you begin explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very undesirable mirror.

Using words, you continue to poke them everywhere it injures. Slowly, they remember why they require to change, do something about it, or just make a different decision.

And then, you’re their best friend. You use them a service that actually works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will inform you that what they want is for quality leads to open their wallets and buy. However the reality is that copywriting has to do with trading something much more valuable.

Something that’s practically a limited resource.

And that’s attention.

With many options, offers, chances, services, and products, the only possible way for your potential customers and readers to trust you, buy from you, and stay devoted to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everybody can utilize a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking gorgeous belonged to copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Earn more customers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “write excellent copy.”.

Other than that every time you attempt, your words fail to encourage anyone to buy– except possibly your mama and a couple of loyal friends.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in specific structures.

Does this noise familiar?

If not, checked out that quote once again.

Think about another concept in marketing that counts on tactical placement, foundation, and the logical, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to act in such a seamless and natural method, your potential customers will not even realize they’re being persuaded.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he understands his lane or area of competence depends on helping entrepreneurs make make money from funnel structure.

Russell Brunson Grant Cardone

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct response marketing firm.

He dedicates hundreds of hours every year to training individually business owners in the Funnel Scripts community.

He’s a best-selling author who has actually been running online since he first started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several deals for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the ideal person to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

Which can save you a huge quantity of time. It’s the perfect option to keeping an internal copywriter or creating copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They might seem comparable due to the fact that Jim Edwards worked on both– but that need to just demonstrate how effective his ability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to personalize, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to persuading people– and, frequently, you have to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Grant Cardone

These insights and secrets interact so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.

The “Love me. Your words should elicit very strong feelings from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately encourage clients to make a purchase choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words consumers utilize to explain what they want to purchase (page 104).

8 particular locations online that will reveal you the specific triggers inspiring your potential customers and getting them to invest their money. You can utilize this to position your own item, service, training, software application (page 69-71).

How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of info Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not simply that excellent copywriting leaves clues. It’s that great copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This area exposes formulas and design templates for e-mails, advertisements, and sales letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through emails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy faster. And the best method to do that through copywriting is to use 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use information to direct your decisions.

You can likewise use the feedback to plug into a few tested methods for enhancing your sales, emails, and ads letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim also makes you a special guarantee. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will inspire your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more in-depth with discovering copywriting secrets for any market, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single technique in Copywriting Secrets.

What I know for sure, though, is that whenever I sit down to compose any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

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