Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headings.
Visitors to your site just checked out 20% of the content you write.
Individuals only check out the very first two words on a line– normally, they miss out on the third word.
It’s numbers like this that make you think you should work with a copywriter.
Then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more visibility, attract more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have expert and tidy copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They just find out what works after they go through some experimentation, get some real information around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.
If they don’t understand what works, how can they help you make more sales?
All you require are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Particular, dependable, and constant “power” words that harness powerful, mental and emotional triggers that direct individuals to buy your services and products.
Which’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wishes to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to encouraging individuals to buy, it’s a testament to the power of words. It’s likewise a clear acknowledgement of simply how essential material marketing has actually become when you need to sell anything online.
Most people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you wish to give them access to your deal as clearly and strategically as possible.
Now, the “strategy” part of copywriting secrets originates from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to resolve an issue to completely gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being someone’s buddy and their worst enemy all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they remember why they require to change, act, or simply make a different decision.
And after that, you’re their buddy. You provide them an option that in fact works, without being aggressive, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality results in open their wallets and purchase. But the truth is that copywriting has to do with trading something far more valuable.
Something that’s nearly a limited resource.
With many options, deals, services, products, and opportunities, the only possible way for your readers and prospects to trust you, purchase from you, and remain faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning became part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write great copy.”.
Except that whenever you attempt, your words fail to persuade anyone to buy– other than maybe your mommy and a couple of devoted pals.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] building a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, read that quote once again.
Think about another principle in marketing that depends on strategic positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a seamless and natural way, your potential customers won’t even recognize they’re being persuaded.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of expertise depends on assisting entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He devotes numerous hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online because he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple deals for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting skills to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the best man to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can save you an enormous quantity of time. It’s the best option to creating or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
They may appear similar due to the fact that Jim Edwards dealt with both– but that need to simply demonstrate how effective his ability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to persuading individuals– and, typically, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Your words need to elicit really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately convince consumers to purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they wish to purchase (page 104).
8 specific locations online that will reveal you the specific triggers inspiring your prospective consumers and getting them to spend their money. You can use this to position your own item, service, coaching, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that develop a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you ought to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves ideas. This section exposes formulas and design templates for sales, emails, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, sales, and e-mails letters? And the finest method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
However you can also utilize the feedback to plug into a couple of proven approaches for enhancing your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a special promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re all set to get back at more thorough with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?