Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your website just checked out 20% of the material you compose.
Individuals only check out the first 2 words on a line– normally, they miss out on the third word.
It’s numbers like this that make you think you ought to hire a copywriter.
However then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is excellent sales copy” (lies).
75% of visitors to a website take note of the general quality of the copy, however, and they’ll avoid working with a business that does not have tidy and professional copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They only learn what works after they go through some trial and error, acquire some real information around where clients are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
So if they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they currently live.
Specific, trusted, and constant “power” words that harness powerful, psychological and psychological triggers that assist individuals to buy your services and products.
Which’s precisely what Copywriting Secrets, a powerful and essential book for anyone who wishes to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging people to buy, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of simply how important content marketing has become when you need to offer anything online.
Most people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.
That means you worth your prospects’ time and you want to provide access to your deal as clearly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to push when you’re composing ad copy or how to inform a sales story that guides a consumer from being uninformed about how to resolve an issue to completely gung-ho about your option.
In my experience, copywriting is simpler: It’s like being somebody’s best buddy and their worst enemy all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them all over it hurts. Gradually, they remember why they need to alter, do something about it, or merely make a various choice.
And then, you’re their best friend. You provide them a service that in fact works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they desire is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With many services, offers, services, opportunities, and items, the only possible method for your potential customers and readers to trust you, buy from you, and remain devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous became part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose fantastic copy.”.
Other than that whenever you attempt, your words stop working to encourage anyone to buy– other than perhaps your mommy and a couple of devoted pals.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote once again.
Think about another idea in marketing that relies on strategic positioning, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to do something about it in such a seamless and natural way, your prospects won’t even recognize they’re being encouraged.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or area of expertise depends on assisting entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes numerous hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online since he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple deals for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the right man to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can save you an enormous amount of time. It’s the ideal option to keeping an in-house copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– but that need to just show how effective his ability as a copy creator truly is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you require to customize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “tricks” to persuading individuals– and, frequently, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets interact so you can utilize the formulas to develop persuasion with time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the middle!” method. Your words should elicit really strong emotions from individuals and require them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly persuade consumers to purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients use to describe what they want to purchase (page 104).
8 particular places online that will reveal you the specific triggers inspiring your possible customers and getting them to spend their cash. You can use this to place your own item, service, training, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves ideas. This section exposes solutions and templates for advertisements, sales, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase quicker. And the best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly determining the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize data to direct your choices.
But you can also use the feedback to plug into a few tested approaches for improving your advertisements, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim likewise makes you a distinct promise. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re prepared to get even more in-depth with finding out copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single method in Copywriting Secrets.
What I understand for sure, though, is that whenever I sit down to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?