Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your site just checked out 20% of the content you write.
Individuals just read the very first two words on a line– normally, they miss the third word.
It’s numbers like this that make you think you ought to hire a copywriter.
But then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more visibility, draw in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll prevent working with a company that doesn’t have professional and clean copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They just learn what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Particular, reliable, and consistent “power” words that harness effective, psychological and psychological triggers that guide people to purchase your services and products.
And that’s exactly what Copywriting Secrets, a essential and effective book for anyone who wants to generate income utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
It’s a testament to the power of words when it pertains to motivating individuals to buy. It’s likewise a clear acknowledgement of simply how essential content marketing has become when you need to offer anything online.
Most people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That means you worth your prospects’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re writing ad copy or how to inform a sales story that guides a client from being unaware about how to solve a problem to completely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.
Then, using words, you continue to poke them everywhere it injures. Slowly, they remember why they need to alter, act, or merely make a various decision.
And then, you’re their buddy. You use them an option that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.
Something that’s almost a scarce resource.
With so many solutions, deals, products, services, and chances, the only possible method for your readers and prospects to trust you, buy from you, and remain loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful belonged to copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that whenever you try, your words fail to convince anybody to purchase– other than possibly your mom and a couple of faithful friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures.
Does this noise familiar?
If not, checked out that quote once again.
Think about another idea in marketing that counts on strategic placement, foundation, and the logical, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to take action in such a smooth and natural way, your prospects will not even understand they’re being persuaded.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of expertise depends on helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He commits hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been running online because he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple offers for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can conserve you a huge amount of time. It’s the perfect option to creating or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– however that must simply demonstrate how powerful his capability as a copy developer really is, they might seem similar.
The Copywriting Secrets book, on the other hand, will give you whatever you require to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to convincing individuals– and, typically, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words must generate really strong emotions from people and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade consumers to purchase decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers use to describe what they want to buy (page 104).
8 specific places online that will show you the precise triggers inspiring your potential consumers and getting them to spend their cash. You can use this to position your own product, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of details Jim Edwards packs in a simple book.
I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that fantastic copywriting leaves clues. It’s that terrific copy can always be plugged in and “developed” utilizing solutions– and these work no matter what you sell. This area reveals formulas and design templates for sales, advertisements, and e-mails letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, emails, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy quicker. And the best method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately determining the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can use information to direct your choices.
You can also use the feedback to plug into a few tested techniques for improving your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you an unique guarantee. If you do not like it, you can request a refund and you do not need to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will encourage your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more in-depth with discovering copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?