Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your site just checked out 20% of the material you compose.
People only check out the first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to employ a copywriter.
However then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more exposure, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is excellent sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, however, and they’ll avoid doing business with a company that does not have expert and tidy copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They just discover what works after they go through some trial and error, gain some genuine information around where clients are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
If they don’t know what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their biggest “discomforts” are, and where they currently live.
Specific, reliable, and consistent “power” words that harness effective, psychological and mental triggers that direct people to buy your services and products.
And that’s exactly what Copywriting Secrets, a powerful and fundamental book for anyone who wants to earn money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns motivating individuals to buy. When you need to offer anything online, it’s also a clear recognition of just how crucial material marketing has become.
Many people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be interacting info to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to provide access to your offer as clearly and tactically as possible.
Now, the “technique” part of copywriting tricks originates from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to fix an issue to totally gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst opponent all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they require to alter, act, or merely make a different choice.
And after that, you’re their best friend. You provide them a solution that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they want is for quality results in open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
And that’s attention.
With so many services, deals, items, chances, and services, the only possible way for your potential customers and readers to trust you, buy from you, and remain devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write great copy.”.
Other than that each time you try, your words stop working to convince anyone to buy– other than possibly your mother and a couple of devoted good friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, checked out that quote again.
Consider another principle in marketing that depends on strategic positioning, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a smooth and natural way, your prospects won’t even understand they’re being encouraged.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he knows his lane or location of proficiency lies in helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He commits hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online since he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous deals for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the best man to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your offer to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can save you an enormous amount of time. It’s the ideal alternative to producing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Since Jim Edwards worked on both– however that must just demonstrate how powerful his capability as a copy creator genuinely is, they might appear similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to convincing people– and, often, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words must generate really strong emotions from people and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince clients to purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers utilize to explain what they want to purchase (page 104).
8 particular locations online that will reveal you the exact triggers encouraging your prospective consumers and getting them to spend their money. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of details Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not simply that great copywriting leaves clues. It’s that fantastic copy can always be plugged in and “built” using formulas– and these work no matter what you sell. This section exposes solutions and templates for ads, sales, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, emails, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
However you can also use the feedback to plug into a few proven methods for improving your sales, advertisements, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim also makes you a distinct pledge. If you do not like it, you can request a refund and you don’t have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you desire on your side when you’re prepared to get even more thorough with finding out copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.
What I know for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?