Russell Brunson Homepage Funnel

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headlines.

Visitors to your site just checked out 20% of the content you compose.

Individuals only read the very first two words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you believe you should work with a copywriter.

Then you learn about the expenses of hiring a copywriter to get more clicks:

Russell Brunson Homepage Funnel

Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a website focus on the total quality of the copy, however, and they’ll avoid working with a company that doesn’t have expert and clean copy.

Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter understands what works. They just discover what works after they go through some experimentation, acquire some genuine data around where clients are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.

If they don’t understand what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy solutions that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal customers are, what their greatest “pains” are, and where they presently live.

Particular, reputable, and constant “power” words that harness effective, psychological and psychological triggers that guide people to purchase your services and products.

And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to generate income using ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring people to buy, it’s a testament to the power of words. It’s also a clear recognition of just how crucial content marketing has ended up being when you need to offer anything online.

The majority of people hear “copywriting” and they believe they’re talking with someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be communicating details to your leads at a third-grade reading level.

That means you worth your potential customers’ time and you want to provide access to your offer as clearly and tactically as possible.

Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a customer from being uninformed about how to resolve an issue to completely gung-ho about your solution.

But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst enemy all on one page.

Think about it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they require to alter, take action, or just make a various decision.

And then, you’re their best friend. You provide them a solution that in fact works, without being aggressive, scammy, or salesy.

Now, numerous business owners will inform you that what they desire is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more important.

Something that’s nearly a scarce resource.

Which’s attention.

With so many services, offers, services, products, and chances, the only possible way for your prospects and readers to trust you, purchase from you, and stay loyal to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a trustworthy way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous belonged to copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “compose terrific copy.”.

Other than that whenever you attempt, your words fail to convince anyone to buy– except perhaps your mother and a few devoted pals.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to live and come in.”.

Does this noise familiar?

If not, checked out that quote once again.

Think about another idea in marketing that depends on tactical positioning, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a seamless and natural method, your prospects will not even understand they’re being persuaded.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he understands his lane or area of know-how depends on helping entrepreneurs make make money from funnel building.

Russell Brunson Homepage Funnel

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct response marketing firm.

He commits hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online considering that he first began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several offers for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.

Best of all, he utilized his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

If this isn’t the best person to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full review, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

And that can conserve you a massive amount of time. It’s the perfect alternative to keeping an in-house copywriter or creating copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They might appear comparable due to the fact that Jim Edwards worked on both– but that need to just demonstrate how powerful his ability as a copy creator really is.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to persuading individuals– and, typically, you have to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Homepage Funnel

These tricks and insights work together so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the middle!” strategy. Your words need to elicit extremely strong feelings from individuals and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Learn how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly encourage customers to purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words customers use to describe what they wish to purchase (page 104).

8 particular places online that will reveal you the specific triggers encouraging your prospective consumers and getting them to invest their cash. You can use this to place your own product, service, coaching, software application (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of information Jim Edwards crams in a simple book.

So I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that excellent copywriting leaves ideas. It’s that terrific copy can always be plugged in and “built” using solutions– and these work no matter what you sell. This area exposes solutions and templates for sales, advertisements, and e-mails letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, emails, and ads letters? And the best method to do that through copywriting is to use 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while covertly determining the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the quantity of tweaking and refining you do.

But you can likewise utilize the feedback to plug into a few tested approaches for improving your ads, emails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim likewise makes you a special promise. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will motivate your audience, no matter what you sell.

sales story tricks.

This is the book you want in your corner when you’re all set to get back at more in-depth with discovering copywriting secrets for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.

What I understand for sure, though, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.