Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headings.
Visitors to your website just read 20% of the content you compose.
People just check out the very first two words on a line– generally, they miss the third word.
It’s numbers like this that make you think you should hire a copywriter.
Then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more visibility, attract more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll avoid working with a business that does not have clean and expert copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They only discover what works after they go through some trial and error, get some genuine data around where consumers are leaving and where they’re investing the most time, and improve the copy based on the results.
So if they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.
Particular, dependable, and consistent “power” words that harness powerful, psychological and mental triggers that direct individuals to buy your services and products.
Which’s precisely what Copywriting Secrets, a effective and essential book for anybody who wishes to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to inspiring individuals to purchase. When you require to sell anything online, it’s likewise a clear recognition of just how crucial content marketing has actually ended up being.
Many people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a client from being unaware about how to solve an issue to completely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being somebody’s finest good friend and their worst opponent all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Using words, you continue to poke them everywhere it harms. Gradually, they remember why they require to change, act, or simply make a various choice.
And then, you’re their buddy. You provide them a service that actually works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they desire is for quality leads to open their wallets and buy. However the reality is that copywriting is about trading something much more important.
Something that’s nearly a limited resource.
And that’s attention.
With so many services, deals, items, services, and chances, the only possible way for your readers and prospects to trust you, buy from you, and remain devoted to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning was part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write great copy.”.
Other than that each time you attempt, your words stop working to convince anybody to purchase– except perhaps your mama and a few faithful good friends.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] developing a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, read that quote once again.
Consider another concept in marketing that relies on tactical positioning, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and seamless method, your potential customers won’t even realize they’re being convinced.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of expertise depends on assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct response marketing company.
He devotes numerous hours every year to coaching individually company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online since he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous offers for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the best person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your deal to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can conserve you a massive amount of time. It’s the perfect option to producing or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They might seem similar since Jim Edwards dealt with both– however that need to just show how powerful his ability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “tricks” to persuading people– and, often, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can utilize the formulas to develop persuasion with time. Some examples in the book include:.
The “Love me. Your words need to elicit extremely strong feelings from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage customers to purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients use to describe what they wish to purchase (page 104).
8 specific locations online that will show you the specific triggers motivating your possible clients and getting them to spend their money. You can utilize this to position your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the sheer amount of information Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves hints. This section reveals formulas and design templates for advertisements, sales, and e-mails letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through ads, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase quicker. And the best way to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately finding out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
But you can also utilize the feedback to plug into a few proven approaches for improving your advertisements, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct promise. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re all set to get even more extensive with learning copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single technique in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?