Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your site only checked out 20% of the content you compose.
Individuals only read the first two words on a line– generally, they miss the third word.
It’s numbers like this that make you think you should employ a copywriter.
Then you discover about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more visibility, bring in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a site take note of the total quality of the copy, though, and they’ll avoid doing business with a business that doesn’t have expert and clean copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They only discover what works after they go through some experimentation, gain some real information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.
So if they do not know what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they currently live.
Particular, trusted, and constant “power” words that harness effective, mental and emotional triggers that assist individuals to purchase your services and items.
And that’s exactly what Copywriting Secrets, a basic and effective book for anyone who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can use Copywriting Secrets.
When it comes to motivating people to buy, it’s a testimony to the power of words. It’s likewise a clear recognition of just how important material marketing has ended up being when you require to sell anything online.
Most people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to provide access to your deal as clearly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to fix a problem to completely gung-ho about your option.
However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they require to change, take action, or merely make a different decision.
And then, you’re their friend. You use them an option that actually works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. But the truth is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With so many solutions, offers, chances, items, and services, the only possible method for your readers and potential customers to trust you, purchase from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful was part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write terrific copy.”.
Except that each time you try, your words fail to encourage anybody to purchase– except possibly your mother and a few devoted friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, checked out that quote again.
Think of another concept in marketing that counts on tactical placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go together. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to act in such a natural and seamless way, your prospects will not even realize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of knowledge lies in helping entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct action marketing firm.
He commits hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online since he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting skills to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the ideal man to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete review, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your offer to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can save you an enormous amount of time. It’s the ideal alternative to developing or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Since Jim Edwards worked on both– however that need to just demonstrate how effective his ability as a copy developer really is, they may seem similar.
The Copywriting Secrets book, on the other hand, will give you everything you require to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading people– and, frequently, you need to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Your words need to generate really strong feelings from individuals and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade consumers to make a purchase choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers utilize to explain what they wish to buy (page 104).
8 particular places online that will show you the specific triggers encouraging your potential consumers and getting them to spend their money. You can utilize this to position your own item, service, training, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that fantastic copywriting leaves hints. It’s that great copy can constantly be plugged in and “developed” using solutions– and these work no matter what you sell. This area exposes solutions and templates for advertisements, sales, and emails letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, ads, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to utilize four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
But you can likewise utilize the feedback to plug into a couple of proven methods for enhancing your advertisements, emails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim also makes you a special guarantee. If you don’t like it, you can request for a refund and you do not have to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re prepared to get back at more thorough with discovering copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?