Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headings.
Visitors to your website just checked out 20% of the content you write.
Individuals just read the first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
But then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, get more visibility, bring in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a website take note of the general quality of the copy, however, and they’ll prevent working with a business that doesn’t have tidy and professional copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They just learn what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re spending the most time, and improve the copy based upon the results.
If they don’t understand what works, how can they help you make more sales?
All you require are:
Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they presently live.
Specific, trusted, and consistent “power” words that harness powerful, psychological and psychological triggers that assist individuals to buy your product or services.
Which’s exactly what Copywriting Secrets, a basic and powerful book for anyone who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
When it comes to motivating people to buy, it’s a testament to the power of words. When you require to sell anything online, it’s also a clear acknowledgement of simply how crucial material marketing has actually become.
The majority of people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you want to provide access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to fix an issue to totally gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being someone’s finest pal and their worst opponent all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Utilizing words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they need to change, act, or merely make a different choice.
And then, you’re their buddy. You provide them a service that actually works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
With a lot of solutions, deals, items, services, and opportunities, the only possible way for your potential customers and readers to trust you, purchase from you, and stay faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous was part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose terrific copy.”.
Except that each time you try, your words stop working to convince anybody to buy– except perhaps your mom and a couple of faithful buddies.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.
Does this sound familiar?
If not, checked out that quote again.
Consider another principle in marketing that relies on strategic placement, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a natural and smooth way, your prospects won’t even recognize they’re being encouraged.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of competence depends on helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct action marketing company.
He devotes hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online considering that he initially began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the right person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can save you a huge quantity of time. It’s the ideal alternative to keeping an internal copywriter or producing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Since Jim Edwards worked on both– however that ought to simply show how effective his ability as a copy creator truly is, they might seem similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to convincing people– and, frequently, you have to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to build persuasion in time. Some examples in the book include:.
The “Love me. Your words must generate very strong feelings from people and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade customers to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients utilize to explain what they wish to purchase (page 104).
8 particular locations online that will reveal you the specific triggers inspiring your potential consumers and getting them to invest their cash. You can utilize this to place your own product, service, training, software (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of details Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not just that terrific copywriting leaves hints. It’s that great copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This area exposes formulas and templates for emails, sales, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, sales, and emails letters? And the finest way to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly finding out the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
However you can likewise utilize the feedback to plug into a couple of proven approaches for improving your emails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more extensive with finding out copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every strategy in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?