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Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just check out headlines.

Visitors to your website just checked out 20% of the content you compose.

People just read the very first 2 words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you think you ought to employ a copywriter.

However then you learn about the costs of employing a copywriter to get more clicks:

Russell Brunson Inner Circle

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more visibility, bring in more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is fantastic sales copy” (lies).

75% of visitors to a site pay attention to the general quality of the copy, though, and they’ll prevent working with a company that does not have clean and professional copy.

Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter knows what works. They only find out what works after they go through some experimentation, gain some genuine data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.

If they don’t understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect customers are, what their biggest “discomforts” are, and where they presently live.

Specific, trusted, and constant “power” words that harness effective, mental and psychological triggers that direct people to purchase your services and products.

And that’s precisely what Copywriting Secrets, a effective and basic book for anybody who wants to earn money using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating people to buy, it’s a testament to the power of words. When you require to offer anything online, it’s also a clear acknowledgement of just how crucial content marketing has actually ended up being.

Most people hear “copywriting” and they believe they’re talking to someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.

That means you worth your prospects’ time and you wish to provide access to your offer as plainly and tactically as possible.

Now, the “method” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to resolve a problem to totally gung-ho about your option.

In my experience, copywriting is easier: It’s like being someone’s finest pal and their worst opponent all on one page.

Think about it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you begin describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to alter, act, or merely make a various choice.

And after that, you’re their best friend. You offer them a service that actually works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will inform you that what they desire is for quality leads to open their wallets and purchase. However the truth is that copywriting has to do with trading something far more valuable.

Something that’s practically a limited resource.

And that’s attention.

With a lot of services, offers, opportunities, items, and services, the only possible way for your readers and prospects to trust you, purchase from you, and remain devoted to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everybody can use a dependable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous was part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “write excellent copy.”.

Except that every time you attempt, your words stop working to convince anybody to buy– other than possibly your mommy and a few loyal pals.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of foundation, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.

Does this sound familiar?

If not, checked out that quote once again.

Think of another idea in marketing that counts on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a seamless and natural way, your prospects won’t even realize they’re being persuaded.

Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he knows his lane or location of proficiency lies in assisting business owners make make money from funnel building.

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Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.

He’s the creator and owner of a direct action marketing company.

He devotes numerous hours every year to training individually business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been operating online considering that he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several offers for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

So if this isn’t the ideal person to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your offer to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can save you a massive quantity of time. It’s the best alternative to producing or keeping an in-house copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

They might appear comparable due to the fact that Jim Edwards worked on both– but that should just demonstrate how powerful his capability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will give you everything you need to customize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “secrets” to persuading individuals– and, typically, you need to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Inner Circle

These secrets and insights collaborate so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.

The “Love me. Your words must elicit very strong feelings from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly persuade consumers to make a purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words clients use to explain what they want to purchase (page 104).

8 particular places online that will show you the exact triggers motivating your prospective customers and getting them to invest their money. You can use this to place your own product, service, coaching, software (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of details Jim Edwards crams in a simple book.

So I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not simply that excellent copywriting leaves hints. It’s that fantastic copy can constantly be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This area reveals formulas and design templates for emails, sales, and ads letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, e-mails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to use four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while secretly determining the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use information to assist your decisions.

You can likewise use the feedback to plug into a few tested approaches for improving your sales, e-mails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim also makes you a distinct guarantee. If you do not like it, you can ask for a refund and you don’t have to send the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will inspire your audience, no matter what you offer.

sales story secrets.

This is the book you want in your corner when you’re ready to get back at more thorough with finding out copywriting secrets for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

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