Russell Brunson Jim Edwards

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headlines.

Visitors to your website only read 20% of the content you compose.

People just check out the first 2 words on a line– generally, they miss out on the 3rd word.

It’s numbers like this that make you think you must hire a copywriter.

Then you discover about the expenses of working with a copywriter to get more clicks:

Russell Brunson Jim Edwards

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more visibility, bring in more leads, make more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is great sales copy” (lies).

75% of visitors to a website focus on the total quality of the copy, though, and they’ll avoid working with a business that doesn’t have professional and tidy copy.

Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter knows what works. They just learn what works after they go through some trial and error, acquire some real data around where clients are leaving and where they’re spending the most time, and refine the copy based upon the results.

So if they don’t know what works, how can they assist you make more sales?

It’s “basic.”

All you need are:

Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your perfect clients are, what their greatest “pains” are, and where they currently live.

Particular, reliable, and constant “power” words that harness powerful, psychological and mental triggers that direct people to buy your products and services.

And that’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wishes to earn money utilizing advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can use Copywriting Secrets.

When it comes to encouraging people to buy, it’s a testimony to the power of words. When you require to offer anything online, it’s likewise a clear acknowledgement of just how important content marketing has actually ended up being.

Many people hear “copywriting” and they think they’re talking with someone who practices copyright law.

However copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you want to provide access to your deal as plainly and strategically as possible.

Now, the “method” part of copywriting tricks comes from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to solve a problem to completely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being someone’s best pal and their worst enemy all on one page.

Think of it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you begin describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they require to alter, do something about it, or merely make a various decision.

And after that, you’re their best friend. You provide them an option that actually works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality leads to open their wallets and buy. However the truth is that copywriting is about trading something far more valuable.

Something that’s nearly a scarce resource.

And that’s attention.

With numerous options, offers, services, chances, and products, the only possible method for your readers and prospects to trust you, purchase from you, and remain devoted to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a dependable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking lovely was part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “write great copy.”.

Except that each time you attempt, your words fail to convince anyone to purchase– other than perhaps your mother and a few loyal pals.

However the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to live and come in.”.

Does this noise familiar?

If not, read that quote once again.

Consider another concept in marketing that relies on strategic positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a natural and seamless way, your prospects won’t even realize they’re being persuaded.

Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is sensible– he understands his lane or area of know-how depends on helping entrepreneurs make benefit from funnel building.

Russell Brunson Jim Edwards

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.

He’s the creator and owner of a direct response marketing company.

He dedicates hundreds of hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been running online because he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced multiple deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.

Best of all, he utilized his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

If this isn’t the right person to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete review, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

Which can conserve you a huge quantity of time. It’s the best option to developing or keeping an internal copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

They may appear similar because Jim Edwards dealt with both– however that need to just demonstrate how effective his ability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to convincing individuals– and, often, you have to utilize a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Jim Edwards

These secrets and insights work together so you can utilize the formulas to build persuasion over time. Some examples in the book consist of:.

The “Love me. Your words should elicit really strong feelings from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage customers to make a purchase choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words consumers use to explain what they wish to purchase (page 104).

8 specific locations online that will reveal you the precise triggers motivating your prospective customers and getting them to spend their cash. You can utilize this to position your own item, service, coaching, software application (page 69-71).

How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that terrific copywriting leaves ideas. This area reveals formulas and templates for sales, emails, and ads letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through ads, sales, and emails letters? And the best way to do that through copywriting is to use four fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately finding out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.

But you can also use the feedback to plug into a few proven approaches for enhancing your emails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim likewise makes you a distinct promise. If you don’t like it, you can request a refund and you do not have to send the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original offer. The audio variation will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will motivate your audience, no matter what you sell.

sales story tricks.

When you’re all set to get even more in-depth with discovering copywriting tricks for any market, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.

What I know for sure, though, is that each time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.