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Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals just check out headings.

Visitors to your site just checked out 20% of the material you compose.

Individuals just check out the very first two words on a line– usually, they miss out on the third word.

It’s numbers like this that make you think you must hire a copywriter.

However then you learn more about the costs of hiring a copywriter to get more clicks:

Russell Brunson Liz

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more exposure, attract more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really require to make sales is fantastic sales copy” (lies).

75% of visitors to a site take note of the general quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have professional and tidy copy.

Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They just discover what works after they go through some trial and error, gain some genuine data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.

So if they don’t understand what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy solutions that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect clients are, what their biggest “pains” are, and where they presently live.

Particular, trusted, and constant “power” words that harness powerful, psychological and emotional triggers that guide people to buy your services and items.

And that’s exactly what Copywriting Secrets, a basic and effective book for anyone who wishes to earn money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

When it comes to inspiring people to purchase, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear recognition of simply how important content marketing has actually become.

Many people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.

Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you should be communicating details to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you want to give them access to your offer as clearly and tactically as possible.

Now, the “method” part of copywriting secrets originates from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a consumer from being unaware about how to solve an issue to totally gung-ho about your service.

However, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst enemy all on one page.

Think of it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you start describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they remember why they need to alter, do something about it, or just make a various decision.

And then, you’re their friend. You use them a solution that in fact works, without being aggressive, scammy, or salesy.

Now, lots of business owners will tell you that what they desire is for quality leads to open their wallets and buy. But the truth is that copywriting has to do with trading something much more important.

Something that’s practically a scarce resource.

And that’s attention.

With so many solutions, offers, opportunities, services, and products, the only possible way for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everyone can use a trustworthy way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking stunning became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “write fantastic copy.”.

Other than that every time you try, your words fail to encourage anybody to purchase– except perhaps your mom and a few devoted pals.

However the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to come and live in.”.

Does this noise familiar?

If not, checked out that quote again.

Consider another concept in marketing that relies on strategic positioning, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a natural and smooth way, your prospects won’t even understand they’re being convinced.

Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he knows his lane or location of expertise depends on helping business owners make profits from funnel building.

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Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct response marketing company.

He devotes numerous hours every year to coaching one-on-one company owner in the Funnel Scripts community.

He’s a best-selling author who has been running online considering that he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched multiple offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

So if this isn’t the right person to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your offer to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can save you an enormous quantity of time. It’s the perfect alternative to keeping an internal copywriter or creating copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

Due to the fact that Jim Edwards worked on both– however that must just show how powerful his ability as a copy creator truly is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will offer you everything you need to personalize, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to convincing people– and, frequently, you have to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

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These insights and secrets collaborate so you can utilize the formulas to construct persuasion in time. Some examples in the book consist of:.

The “Love me. Your words ought to generate very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly persuade clients to make a purchase decision, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words customers utilize to describe what they want to purchase (page 104).

8 specific places online that will reveal you the precise triggers inspiring your potential consumers and getting them to spend their money. You can utilize this to position your own item, service, training, software (page 69-71).

How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of frustrating reading about the large amount of information Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that fantastic copywriting leaves ideas. This section exposes solutions and templates for sales, ads, and emails letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, emails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to utilize 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.

But you can likewise use the feedback to plug into a couple of tested methods for improving your sales, advertisements, and emails letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim likewise makes you an unique pledge. If you do not like it, you can ask for a refund and you don’t need to send the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you offer.

sales story secrets.

When you’re all set to get even more in-depth with discovering copywriting tricks for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single technique in Copywriting Secrets.

What I know for sure, however, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.