Russell Brunson Marketing Books

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only read headlines.

Visitors to your website only checked out 20% of the content you compose.

People just check out the first two words on a line– typically, they miss out on the third word.

It’s numbers like this that make you think you should work with a copywriter.

But then you learn more about the costs of employing a copywriter to get more clicks:

Russell Brunson Marketing Books

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more presence, attract more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is excellent sales copy” (lies).

75% of visitors to a website take note of the overall quality of the copy, however, and they’ll avoid doing business with a business that does not have expert and clean copy.

Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter knows what works. They only find out what works after they go through some experimentation, get some real data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.

So if they do not know what works, how can they assist you make more sales?

It’s “simple.”

All you require are:

Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal customers are, what their biggest “pains” are, and where they currently live.

Particular, trustworthy, and constant “power” words that harness powerful, emotional and psychological triggers that assist people to purchase your services and products.

Which’s exactly what Copywriting Secrets, a powerful and basic book for anyone who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it comes to motivating people to purchase. It’s likewise a clear recognition of simply how essential content marketing has become when you need to sell anything online.

The majority of people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.

Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.

That indicates you value your potential customers’ time and you wish to give them access to your deal as clearly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being unaware about how to solve an issue to completely gung-ho about your option.

But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.

Consider it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you begin explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they need to change, act, or simply make a various choice.

And then, you’re their best friend. You use them a service that actually works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality results in open their wallets and purchase. But the truth is that copywriting is about trading something even more valuable.

Something that’s nearly a scarce resource.

And that’s attention.

With a lot of services, offers, opportunities, services, and products, the only possible way for your potential customers and readers to trust you, purchase from you, and remain devoted to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a trusted way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking stunning became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Earn more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “compose fantastic copy.”.

Except that whenever you attempt, your words stop working to convince anybody to buy– other than maybe your mother and a couple of faithful friends.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in specific structures.

Does this noise familiar?

If not, checked out that quote again.

Think of another concept in marketing that depends on strategic positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and seamless method, your prospects will not even recognize they’re being convinced.

Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is wise– he knows his lane or location of proficiency lies in assisting entrepreneurs make profits from funnel building.

Russell Brunson Marketing Books

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.

He’s the founder and owner of a direct reaction marketing firm.

He dedicates numerous hours every year to training individually business owners in the Funnel Scripts neighborhood.

He’s a best-selling author who has been running online since he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released several deals for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Most importantly, he used his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the right man to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.

And that can conserve you an enormous amount of time. It’s the perfect alternative to keeping an in-house copywriter or creating copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

They may seem similar since Jim Edwards dealt with both– but that must just show how powerful his ability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will give you everything you need to personalize, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “tricks” to convincing individuals– and, frequently, you have to employ a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Marketing Books

These insights and tricks interact so you can utilize the formulas to construct persuasion gradually. Some examples in the book consist of:.

The “Love me. Hate me. There’s no money in the middle!” strategy. Your words need to generate very strong feelings from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately encourage consumers to buy choice, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words clients use to describe what they wish to purchase (page 104).

8 specific locations online that will show you the precise triggers motivating your prospective consumers and getting them to invest their cash. You can utilize this to position your own product, service, training, software application (page 69-71).

How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

It gets sort of frustrating reading about the large quantity of information Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you ought to anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not simply that terrific copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “constructed” using solutions– and these work no matter what you offer. This area exposes solutions and templates for sales, advertisements, and emails letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through sales, advertisements, and emails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to utilize 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while privately finding out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.

You can also utilize the feedback to plug into a couple of proven techniques for enhancing your sales, advertisements, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim also makes you a distinct pledge. If you don’t like it, you can request for a refund and you don’t have to send out the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will encourage your audience, no matter what you sell.

sales story tricks.

When you’re prepared to get even more in-depth with finding out copywriting secrets for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single strategy in Copywriting Secrets.

What I know for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

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