Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headings.
Visitors to your site only checked out 20% of the content you write.
People only check out the first 2 words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
Then you discover about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more visibility, bring in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have professional and clean copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only find out what works after they go through some experimentation, get some real data around where clients are leaving and where they’re investing the most time, and fine-tune the copy based on the results.
If they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect consumers are, what their biggest “pains” are, and where they presently live.
Particular, trusted, and consistent “power” words that harness powerful, psychological and mental triggers that guide individuals to buy your services and products.
Which’s exactly what Copywriting Secrets, a essential and powerful book for anybody who wishes to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to inspiring individuals to purchase. It’s likewise a clear recognition of simply how crucial content marketing has become when you need to sell anything online.
Many people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to provide access to your deal as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to fix an issue to absolutely gung-ho about your option.
In my experience, copywriting is easier: It’s like being someone’s best good friend and their worst enemy all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them all over it injures. Slowly, they remember why they need to alter, take action, or simply make a different decision.
And then, you’re their buddy. You offer them an option that in fact works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With so many solutions, deals, services, products, and chances, the only possible method for your readers and prospects to trust you, buy from you, and stay faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous belonged to copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose great copy.”.
Except that every time you attempt, your words stop working to convince anybody to purchase– other than perhaps your mom and a couple of faithful friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote once again.
Consider another principle in marketing that relies on strategic placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a smooth and natural way, your potential customers will not even realize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of competence depends on helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He commits numerous hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been running online given that he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the right guy to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your deal to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the ideal alternative to producing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Because Jim Edwards worked on both– but that need to just demonstrate how effective his ability as a copy creator genuinely is, they might seem similar.
The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to persuading individuals– and, typically, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to build persuasion over time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the center!” strategy. Your words should elicit really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly encourage customers to make a purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers use to describe what they want to purchase (page 104).
8 specific places online that will show you the precise triggers inspiring your prospective customers and getting them to spend their cash. You can use this to position your own item, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a simple book.
I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that excellent copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “developed” using formulas– and these work no matter what you sell. This area exposes formulas and design templates for advertisements, e-mails, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, sales, and emails letters? And the best method to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
But you can also use the feedback to plug into a couple of tested methods for enhancing your ads, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you an unique guarantee. If you don’t like it, you can request a refund and you don’t need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more extensive with discovering copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I understand for sure, however, is that every time I sit down to write any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?