Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headings.
Visitors to your site just checked out 20% of the content you compose.
People just check out the very first 2 words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you believe you should hire a copywriter.
But then you discover the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more visibility, attract more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is excellent sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, however, and they’ll prevent working with a company that does not have expert and tidy copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They only discover what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal clients are, what their greatest “pains” are, and where they presently live.
Specific, reliable, and constant “power” words that harness effective, psychological and emotional triggers that assist individuals to buy your products and services.
Which’s precisely what Copywriting Secrets, a effective and basic book for anyone who wants to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it concerns encouraging people to purchase. When you require to sell anything online, it’s also a clear acknowledgement of just how important content marketing has actually ended up being.
The majority of people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating information to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you wish to give them access to your deal as clearly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a consumer from being unaware about how to resolve a problem to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s best buddy and their worst enemy all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they require to change, act, or simply make a different decision.
And then, you’re their buddy. You offer them an option that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they want is for quality results in open their wallets and purchase. However the fact is that copywriting has to do with trading something even more important.
Something that’s almost a limited resource.
And that’s attention.
With a lot of solutions, offers, services, items, and opportunities, the only possible way for your readers and prospects to trust you, buy from you, and stay loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write great copy.”.
Except that whenever you try, your words stop working to convince anyone to purchase– except perhaps your mom and a couple of faithful buddies.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in certain structures.
Does this sound familiar?
If not, checked out that quote once again.
Consider another principle in marketing that depends on strategic positioning, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a natural and smooth method, your potential customers won’t even realize they’re being convinced.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of know-how depends on assisting business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct action marketing company.
He devotes hundreds of hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been operating online given that he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several offers for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the best guy to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your offer to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can conserve you an enormous amount of time. It’s the ideal alternative to keeping an in-house copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They might seem comparable due to the fact that Jim Edwards worked on both– but that need to simply demonstrate how powerful his ability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to convincing people– and, typically, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can utilize the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words must generate extremely strong emotions from individuals and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince clients to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they wish to buy (page 104).
8 particular locations online that will show you the specific triggers encouraging your prospective consumers and getting them to spend their money. You can use this to position your own product, service, coaching, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that terrific copywriting leaves ideas. It’s that fantastic copy can constantly be plugged in and “built” using formulas– and these work no matter what you offer. This area reveals solutions and design templates for advertisements, sales, and e-mails letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly finding out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
But you can likewise utilize the feedback to plug into a couple of proven approaches for enhancing your ads, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you an unique pledge. You can ask for a refund and you don’t have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will motivate your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more in-depth with learning copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?