Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headings.
Visitors to your website just checked out 20% of the content you compose.
People only read the first two words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you believe you must employ a copywriter.
But then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more visibility, bring in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have professional and clean copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They only find out what works after they go through some trial and error, get some genuine data around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the results.
So if they do not know what works, how can they help you make more sales?
It’s “simple.”
All you require are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their greatest “discomforts” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness powerful, mental and psychological triggers that direct individuals to buy your products and services.
Which’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wants to earn money utilizing ads, emails, sales letters, teaches you to do.
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What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to encouraging people to buy. It’s also a clear acknowledgement of just how crucial content marketing has ended up being when you require to sell anything online.
Many people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That means you worth your prospects’ time and you wish to give them access to your deal as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being unaware about how to solve a problem to totally gung-ho about your option.
In my experience, copywriting is simpler: It’s like being someone’s finest good friend and their worst opponent all on one page.
Consider it by doing this:.
Whether it’s:
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they need to alter, do something about it, or just make a various choice.
And then, you’re their friend. You offer them a solution that actually works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they desire is for quality results in open their wallets and buy. The truth is that copywriting is about trading something far more valuable.
Something that’s practically a scarce resource.
Which’s attention.
With a lot of solutions, deals, opportunities, services, and products, the only possible way for your prospects and readers to trust you, purchase from you, and remain faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trusted way to master high-converting copy.
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What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous became part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write terrific copy.”.
Except that each time you attempt, your words fail to persuade anyone to buy– other than possibly your mom and a couple of faithful friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
Focus:
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote once again.
Consider another concept in marketing that relies on tactical positioning, foundation, and the rational, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Sales funnels.
Which suggests that sales funnels and sales copy skills go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to do something about it in such a seamless and natural method, your potential customers won’t even realize they’re being convinced.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
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Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
Duration.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of knowledge depends on assisting business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He dedicates numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been running online since he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Best of all, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the best guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your offer to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can save you a massive quantity of time. It’s the ideal option to creating or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
They might appear comparable due to the fact that Jim Edwards worked on both– however that must just demonstrate how powerful his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, tweak, and perfect conversion copy.
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Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “secrets” to convincing individuals– and, frequently, you have to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to develop persuasion in time. Some examples in the book include:.
The “Love me. Your words should elicit really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage customers to make a purchase choice, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers use to describe what they want to buy (page 104).
8 specific places online that will show you the specific triggers encouraging your possible customers and getting them to invest their money. You can use this to position your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of info Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
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1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that excellent copywriting leaves clues. It’s that fantastic copy can always be plugged in and “built” utilizing solutions– and these work no matter what you offer. This area exposes solutions and design templates for sales, advertisements, and e-mails letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through ads, sales, and emails letters? And the best way to do that through copywriting is to utilize four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your customers value and close without pressure.
Cha-ching!
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can utilize information to guide your choices.
But you can likewise utilize the feedback to plug into a few tested approaches for enhancing your e-mails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
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Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re all set to get even more thorough with finding out copywriting tricks for any industry, this is the book you desire on your side.
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Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?