Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headlines.
Visitors to your site only checked out 20% of the material you write.
Individuals just read the very first two words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you believe you should work with a copywriter.
But then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more exposure, draw in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a website focus on the overall quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have professional and tidy copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They just discover what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal customers are, what their biggest “pains” are, and where they presently live.
Specific, reliable, and consistent “power” words that harness powerful, emotional and psychological triggers that assist individuals to purchase your services and products.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anyone who wants to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it comes to encouraging people to buy. It’s likewise a clear recognition of just how essential material marketing has actually become when you need to sell anything online.
The majority of people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you wish to give them access to your deal as clearly and strategically as possible.
Now, the “method” part of copywriting secrets originates from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to solve a problem to totally gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst opponent all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Then, using words, you continue to poke them all over it harms. Slowly, they remember why they require to change, act, or just make a different choice.
And then, you’re their best friend. You offer them a service that actually works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality results in open their wallets and purchase. But the reality is that copywriting has to do with trading something much more valuable.
Something that’s nearly a limited resource.
With a lot of solutions, offers, chances, products, and services, the only possible way for your readers and prospects to trust you, purchase from you, and stay devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous was part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write fantastic copy.”.
Except that each time you try, your words fail to convince anyone to purchase– other than perhaps your mama and a few loyal good friends.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote once again.
Think about another idea in marketing that depends on tactical positioning, foundation, and the logical, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a natural and smooth method, your potential customers won’t even realize they’re being encouraged.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of competence depends on assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He dedicates numerous hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online given that he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple deals for his own products and those of others using sales letters that have created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the ideal guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can save you an enormous quantity of time. It’s the ideal option to keeping an internal copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might appear similar since Jim Edwards worked on both– but that must just demonstrate how powerful his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will provide you everything you require to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading individuals– and, typically, you need to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the center!” strategy. Your words need to elicit really strong emotions from individuals and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage clients to purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients use to explain what they wish to buy (page 104).
8 particular places online that will reveal you the exact triggers encouraging your possible consumers and getting them to invest their cash. You can utilize this to position your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the sheer amount of information Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves ideas. This section exposes formulas and design templates for ads, sales, and e-mails letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, sales, and emails letters? And the best way to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly finding out the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
However you can also utilize the feedback to plug into a few tested approaches for enhancing your emails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a special promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more thorough with learning copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?