Russell Brunson Mission Statement

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headings.

Visitors to your site just read 20% of the content you write.

People only read the very first two words on a line– normally, they miss out on the 3rd word.

It’s numbers like this that make you think you should hire a copywriter.

However then you find out about the costs of employing a copywriter to get more clicks:

Russell Brunson Mission Statement

Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more exposure, attract more leads, make more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is excellent sales copy” (lies).

75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll avoid working with a company that doesn’t have professional and tidy copy.

Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter knows what works. They just find out what works after they go through some experimentation, acquire some real information around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.

If they don’t understand what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect clients are, what their greatest “pains” are, and where they presently live.

Particular, trustworthy, and constant “power” words that harness effective, emotional and psychological triggers that direct individuals to buy your products and services.

And that’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wants to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating individuals to purchase, it’s a testament to the power of words. When you need to sell anything online, it’s also a clear recognition of just how crucial content marketing has ended up being.

Most people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.

But copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be communicating information to your leads at a third-grade reading level.

That indicates you worth your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.

Now, the “technique” part of copywriting secrets comes from understanding which buttons to push when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to solve an issue to totally gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being somebody’s best good friend and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you start off describing your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.

Utilizing words, you continue to poke them all over it hurts. Gradually, they remember why they need to change, do something about it, or just make a different choice.

And then, you’re their best friend. You use them a service that actually works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. However the reality is that copywriting has to do with trading something even more valuable.

Something that’s practically a scarce resource.

And that’s attention.

With a lot of services, offers, products, services, and opportunities, the only possible method for your readers and potential customers to trust you, buy from you, and remain devoted to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a dependable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking gorgeous became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

Many copywriting books try to teach you how to “compose great copy.”.

Other than that whenever you try, your words fail to encourage anybody to purchase– other than possibly your mother and a couple of loyal friends.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.

Does this noise familiar?

If not, checked out that quote once again.

Think of another principle in marketing that counts on tactical placement, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to do something about it in such a smooth and natural way, your potential customers won’t even recognize they’re being persuaded.

Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he knows his lane or area of know-how lies in helping business owners make profits from funnel building.

Russell Brunson Mission Statement

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.

He’s the creator and owner of a direct action marketing firm.

He commits numerous hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.

He’s a very popular author who has been operating online considering that he first began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several offers for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.

Best of all, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the best guy to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

Which can conserve you a massive quantity of time. It’s the best alternative to keeping an in-house copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They may appear comparable due to the fact that Jim Edwards dealt with both– but that should just show how powerful his capability as a copy creator genuinely is.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, modify, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are many “secrets” to persuading individuals– and, frequently, you need to utilize a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Mission Statement

These tricks and insights work together so you can use the formulas to develop persuasion over time. Some examples in the book include:.

The “Love me. Hate me. There’s no money in the middle!” strategy. Your words ought to elicit very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly convince clients to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words consumers utilize to explain what they want to purchase (page 104).

8 particular places online that will reveal you the exact triggers encouraging your prospective consumers and getting them to spend their money. You can use this to position your own product, service, training, software (page 69-71).

How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your prospects and clients (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of info Jim Edwards crams in a mere book.

I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the roadway. It’s not simply that great copywriting leaves hints. It’s that terrific copy can always be plugged in and “constructed” utilizing solutions– and these work no matter what you sell. This area exposes solutions and templates for ads, e-mails, and sales letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through emails, sales, and advertisements letters? And the finest way to do that through copywriting is to utilize 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while covertly determining the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.

You can likewise utilize the feedback to plug into a few proven techniques for improving your emails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Nevertheless, Jim likewise makes you a distinct pledge. If you don’t like it, you can request a refund and you don’t have to send the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you sell.

sales story tricks.

This is the book you want on your side when you’re ready to get even more in-depth with finding out copywriting secrets for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single method in Copywriting Secrets.

What I understand for sure, though, is that whenever I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

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