Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headings.
Visitors to your website only read 20% of the content you write.
People only read the first 2 words on a line– normally, they miss out on the third word.
It’s numbers like this that make you think you should employ a copywriter.
But then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, acquire more visibility, draw in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is great sales copy” (lies).
75% of visitors to a website take note of the general quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have tidy and professional copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They only discover what works after they go through some experimentation, gain some genuine data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
If they don’t know what works, how can they help you make more sales?
All you need are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect consumers are, what their greatest “pains” are, and where they currently live.
Particular, reputable, and consistent “power” words that harness powerful, psychological and psychological triggers that guide people to buy your services and items.
Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wishes to generate income using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to inspiring individuals to buy. When you require to sell anything online, it’s also a clear acknowledgement of simply how crucial material marketing has actually become.
The majority of people hear “copywriting” and they think they’re talking with someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be interacting details to your leads at a third-grade reading level.
That implies you value your prospects’ time and you wish to provide access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to fix an issue to totally gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they remember why they require to alter, act, or merely make a various decision.
And then, you’re their best friend. You provide them an option that really works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they desire is for quality leads to open their wallets and buy. But the fact is that copywriting has to do with trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With so many solutions, offers, services, chances, and products, the only possible method for your potential customers and readers to trust you, buy from you, and stay loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous became part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose fantastic copy.”.
Other than that whenever you attempt, your words stop working to persuade anyone to purchase– except maybe your mother and a few loyal buddies.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, checked out that quote once again.
Consider another idea in marketing that counts on tactical positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a smooth and natural method, your potential customers will not even realize they’re being persuaded.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of know-how depends on assisting business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He commits hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online considering that he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous offers for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the right man to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can conserve you a massive amount of time. It’s the best option to keeping an internal copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Because Jim Edwards worked on both– however that ought to simply show how effective his ability as a copy creator really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will give you whatever you need to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading individuals– and, frequently, you have to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can utilize the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Your words must generate really strong feelings from people and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage consumers to purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers use to explain what they wish to buy (page 104).
8 particular places online that will reveal you the precise triggers motivating your prospective clients and getting them to invest their money. You can utilize this to place your own item, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards packs in a mere book.
I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves clues. This area reveals solutions and templates for advertisements, e-mails, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through ads, e-mails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy faster. And the very best way to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly determining the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can utilize data to guide your choices.
You can likewise use the feedback to plug into a couple of tested techniques for enhancing your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a special pledge. If you don’t like it, you can request a refund and you don’t need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re ready to get even more thorough with learning copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used each and every single technique in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?