Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headlines.
Visitors to your website just read 20% of the content you compose.
Individuals just read the very first two words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you need to employ a copywriter.
Then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more visibility, attract more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, however, and they’ll avoid doing business with a company that does not have professional and tidy copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They just learn what works after they go through some trial and error, gain some genuine data around where consumers are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
So if they don’t know what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal consumers are, what their greatest “pains” are, and where they currently live.
Specific, reliable, and constant “power” words that harness effective, emotional and psychological triggers that guide individuals to purchase your product or services.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wishes to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns inspiring individuals to buy. It’s also a clear acknowledgement of just how essential content marketing has become when you require to offer anything online.
Most people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be interacting info to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting tricks originates from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to fix a problem to totally gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to change, do something about it, or merely make a different choice.
And then, you’re their best friend. You use them a solution that in fact works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality leads to open their wallets and purchase. However the reality is that copywriting has to do with trading something even more important.
Something that’s almost a limited resource.
With numerous options, offers, services, items, and chances, the only possible method for your readers and prospects to trust you, purchase from you, and remain loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely belonged to copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write fantastic copy.”.
Except that each time you try, your words fail to convince anyone to buy– other than maybe your mommy and a couple of loyal good friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in particular structures.
Does this sound familiar?
If not, checked out that quote again.
Consider another idea in marketing that counts on tactical positioning, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to act in such a natural and seamless method, your potential customers will not even understand they’re being convinced.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he understands his lane or area of knowledge depends on assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been running online because he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple offers for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the ideal man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete review, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the best option to keeping an internal copywriter or producing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They may appear similar due to the fact that Jim Edwards dealt with both– however that need to just demonstrate how powerful his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to convincing individuals– and, often, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to construct persuasion in time. Some examples in the book consist of:.
The “Love me. Your words should generate extremely strong emotions from individuals and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage consumers to buy decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers use to describe what they want to purchase (page 104).
8 specific places online that will show you the specific triggers encouraging your possible customers and getting them to spend their money. You can utilize this to place your own product, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of info Jim Edwards crams in a simple book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not just that great copywriting leaves hints. It’s that great copy can constantly be plugged in and “developed” using solutions– and these work no matter what you offer. This section reveals formulas and templates for emails, advertisements, and sales letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, emails, and ads letters? And the best method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can utilize data to guide your decisions.
However you can also use the feedback to plug into a couple of proven techniques for enhancing your sales, advertisements, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a distinct promise. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will encourage your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more in-depth with finding out copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single strategy in Copywriting Secrets.
What I know for sure, though, is that whenever I sit down to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?