Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your site just checked out 20% of the material you compose.
Individuals only check out the first 2 words on a line– generally, they miss the third word.
It’s numbers like this that make you believe you must work with a copywriter.
However then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, gain more presence, attract more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, though, and they’ll prevent working with a business that does not have expert and clean copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They only discover what works after they go through some trial and error, gain some real data around where consumers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect consumers are, what their biggest “pains” are, and where they currently live.
Specific, reliable, and consistent “power” words that harness effective, emotional and mental triggers that assist people to purchase your products and services.
Which’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wishes to generate income using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can use Copywriting Secrets.
When it comes to motivating individuals to buy, it’s a testament to the power of words. It’s also a clear recognition of just how essential content marketing has become when you need to offer anything online.
The majority of people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
However copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.
That means you worth your prospects’ time and you want to give them access to your deal as plainly and tactically as possible.
Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a client from being uninformed about how to resolve an issue to absolutely gung-ho about your option.
In my experience, copywriting is simpler: It’s like being somebody’s finest friend and their worst enemy all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they keep in mind why they need to change, take action, or merely make a different choice.
And after that, you’re their best friend. You offer them a service that actually works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they want is for quality leads to open their wallets and buy. However the fact is that copywriting has to do with trading something far more valuable.
Something that’s nearly a scarce resource.
With a lot of services, offers, opportunities, services, and items, the only possible method for your potential customers and readers to trust you, buy from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely was part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write fantastic copy.”.
Except that whenever you try, your words fail to persuade anybody to purchase– other than possibly your mommy and a few faithful friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] building a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Consider another idea in marketing that relies on strategic positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to do something about it in such a smooth and natural method, your potential customers will not even understand they’re being persuaded.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of proficiency lies in assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He dedicates numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online because he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous deals for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the best man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can save you an enormous quantity of time. It’s the ideal alternative to keeping an internal copywriter or producing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– but that ought to simply show how powerful his capability as a copy developer truly is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to personalize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to convincing people– and, often, you have to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words need to elicit extremely strong feelings from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage customers to purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers use to explain what they wish to purchase (page 104).
8 specific locations online that will show you the specific triggers inspiring your prospective consumers and getting them to invest their cash. You can utilize this to place your own product, service, coaching, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of details Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you ought to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves hints. This area reveals solutions and design templates for advertisements, sales, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, advertisements, and emails letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly determining the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.
However you can likewise use the feedback to plug into a few tested approaches for improving your ads, emails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you a special guarantee. If you don’t like it, you can ask for a refund and you do not have to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re ready to get even more thorough with learning copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.
What I understand for sure, however, is that whenever I sit down to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?