Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headings.
Visitors to your site only read 20% of the material you write.
People just check out the first 2 words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you believe you ought to hire a copywriter.
But then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more presence, attract more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is great sales copy” (lies).
75% of visitors to a site pay attention to the general quality of the copy, though, and they’ll prevent doing business with a business that does not have tidy and professional copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They just find out what works after they go through some trial and error, get some real information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.
So if they don’t know what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Specific, dependable, and constant “power” words that harness powerful, psychological and emotional triggers that assist people to buy your products and services.
Which’s precisely what Copywriting Secrets, a powerful and essential book for anyone who wants to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging people to purchase, it’s a testimony to the power of words. When you need to sell anything online, it’s likewise a clear acknowledgement of just how essential material marketing has actually become.
Most people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That means you worth your prospects’ time and you wish to provide access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting tricks originates from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to resolve a problem to totally gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being someone’s friend and their worst enemy all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Utilizing words, you continue to poke them all over it hurts. Slowly, they remember why they need to alter, act, or just make a different decision.
And after that, you’re their friend. You provide them a solution that really works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
And that’s attention.
With a lot of options, offers, opportunities, products, and services, the only possible way for your potential customers and readers to trust you, purchase from you, and remain faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning was part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose great copy.”.
Other than that each time you attempt, your words fail to convince anybody to purchase– except maybe your mother and a couple of devoted pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think about another principle in marketing that relies on tactical placement, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a natural and seamless way, your potential customers won’t even understand they’re being persuaded.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he understands his lane or area of know-how depends on assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct action marketing firm.
He commits numerous hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a very popular author who has been operating online considering that he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous deals for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the ideal person to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can conserve you an enormous amount of time. It’s the perfect alternative to developing or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– but that need to simply demonstrate how powerful his ability as a copy creator genuinely is, they might seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “secrets” to persuading individuals– and, often, you need to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words need to elicit extremely strong emotions from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince consumers to purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients use to explain what they wish to purchase (page 104).
8 specific locations online that will reveal you the precise triggers encouraging your prospective clients and getting them to invest their money. You can utilize this to position your own product, service, training, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of information Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that terrific copywriting leaves ideas. It’s that great copy can constantly be plugged in and “constructed” using solutions– and these work no matter what you offer. This section exposes solutions and design templates for ads, emails, and sales letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, advertisements, and sales letters? And the best method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while privately determining the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
You can also utilize the feedback to plug into a few proven methods for enhancing your e-mails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim likewise makes you an unique guarantee. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will inspire your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more extensive with finding out copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.
What I understand for sure, however, is that each time I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?