Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headings.
Visitors to your site only checked out 20% of the content you compose.
Individuals just check out the first 2 words on a line– usually, they miss the third word.
It’s numbers like this that make you think you must hire a copywriter.
Then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more visibility, bring in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, however, and they’ll prevent doing business with a business that does not have clean and professional copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They just find out what works after they go through some experimentation, acquire some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they do not understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal clients are, what their greatest “pains” are, and where they currently live.
Specific, trusted, and consistent “power” words that harness powerful, emotional and mental triggers that direct individuals to buy your services and products.
And that’s precisely what Copywriting Secrets, a basic and powerful book for anybody who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
It’s a testament to the power of words when it concerns motivating people to purchase. When you need to sell anything online, it’s likewise a clear acknowledgement of just how crucial content marketing has become.
The majority of people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you wish to give them access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to solve a problem to totally gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you begin explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them all over it hurts. Slowly, they remember why they need to change, do something about it, or merely make a different choice.
And then, you’re their friend. You use them a solution that actually works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality causes open their wallets and buy. The truth is that copywriting is about trading something far more important.
Something that’s almost a limited resource.
With so many options, deals, services, chances, and products, the only possible way for your prospects and readers to trust you, buy from you, and stay faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write excellent copy.”.
Except that whenever you attempt, your words stop working to convince anyone to buy– other than possibly your mommy and a couple of faithful good friends.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Consider another concept in marketing that counts on tactical positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a natural and smooth way, your prospects will not even recognize they’re being persuaded.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of know-how depends on helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct action marketing company.
He commits numerous hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online since he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple offers for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete review, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your deal to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you a huge amount of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They may appear similar because Jim Edwards dealt with both– but that ought to simply demonstrate how effective his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will give you everything you require to customize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “secrets” to persuading individuals– and, often, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the center!” technique. Your words must generate very strong emotions from people and force them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately persuade customers to make a purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients utilize to explain what they wish to buy (page 104).
8 particular locations online that will reveal you the specific triggers encouraging your prospective clients and getting them to spend their money. You can utilize this to position your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves hints. This area exposes formulas and design templates for advertisements, emails, and sales letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through advertisements, sales, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy much faster. And the very best method to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly determining the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
You can also use the feedback to plug into a couple of proven methods for enhancing your e-mails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a distinct promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more in-depth with discovering copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single strategy in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?