Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your site only checked out 20% of the content you compose.
People only check out the first 2 words on a line– generally, they miss the third word.
It’s numbers like this that make you believe you should employ a copywriter.
But then you discover the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more visibility, draw in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, however, and they’ll avoid working with a company that does not have professional and clean copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some experimentation, get some genuine data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they presently live.
Specific, trusted, and constant “power” words that harness powerful, psychological and psychological triggers that guide individuals to purchase your product or services.
And that’s precisely what Copywriting Secrets, a powerful and fundamental book for anyone who wants to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging individuals to buy, it’s a testimony to the power of words. It’s also a clear recognition of simply how essential material marketing has ended up being when you require to offer anything online.
Many people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you want to provide access to your offer as plainly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being unaware about how to fix a problem to absolutely gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being someone’s friend and their worst opponent all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.
Then, using words, you continue to poke them everywhere it harms. Slowly, they remember why they need to alter, do something about it, or merely make a different choice.
And then, you’re their best friend. You provide them a solution that in fact works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality results in open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
And that’s attention.
With so many options, offers, opportunities, services, and items, the only possible method for your potential customers and readers to trust you, buy from you, and remain faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful belonged to copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write great copy.”.
Except that each time you try, your words stop working to encourage anyone to purchase– other than possibly your mom and a couple of devoted pals.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, read that quote again.
Think of another idea in marketing that relies on tactical placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a seamless and natural method, your prospects won’t even recognize they’re being encouraged.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of expertise lies in assisting entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He commits hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has been operating online given that he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the best guy to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you an enormous quantity of time. It’s the perfect alternative to keeping an in-house copywriter or developing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Due to the fact that Jim Edwards worked on both– but that need to just show how powerful his ability as a copy developer really is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “tricks” to persuading individuals– and, frequently, you need to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to develop persuasion with time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” technique. Your words should generate extremely strong emotions from individuals and force them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince consumers to purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients utilize to describe what they wish to purchase (page 104).
8 specific locations online that will reveal you the specific triggers encouraging your potential clients and getting them to invest their cash. You can use this to position your own item, service, coaching, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into five fundamental sections. I’ll rapidly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves ideas. This area reveals formulas and templates for emails, sales, and advertisements letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
You can also utilize the feedback to plug into a few proven techniques for enhancing your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a distinct guarantee. If you do not like it, you can request for a refund and you do not need to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will inspire your audience, no matter what you offer.
sales story tricks.
When you’re ready to get even more in-depth with finding out copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.
What I understand for sure, though, is that whenever I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?