Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headings.
Visitors to your site only checked out 20% of the material you compose.
Individuals just check out the very first two words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you think you should hire a copywriter.
Then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more presence, bring in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is excellent sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have clean and professional copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They just learn what works after they go through some trial and error, gain some genuine information around where clients are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they currently live.
Specific, reputable, and constant “power” words that harness effective, psychological and mental triggers that assist people to purchase your products and services.
And that’s exactly what Copywriting Secrets, a powerful and basic book for anybody who wishes to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to purchase, it’s a testimony to the power of words. It’s also a clear recognition of just how crucial content marketing has actually become when you require to sell anything online.
The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a client from being unaware about how to solve a problem to totally gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being someone’s buddy and their worst enemy all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start off describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they need to alter, act, or simply make a various decision.
And then, you’re their buddy. You provide them an option that actually works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they desire is for quality leads to open their wallets and buy. However the fact is that copywriting has to do with trading something far more valuable.
Something that’s nearly a limited resource.
With a lot of options, offers, chances, services, and products, the only possible way for your potential customers and readers to trust you, buy from you, and stay loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose great copy.”.
Except that every time you attempt, your words fail to persuade anybody to purchase– except perhaps your mom and a couple of loyal pals.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote again.
Consider another concept in marketing that depends on strategic placement, building blocks, and the logical, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to act in such a seamless and natural method, your potential customers won’t even realize they’re being persuaded.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or area of expertise depends on assisting business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He commits numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been running online because he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple offers for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the best man to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your deal to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the best option to creating or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Because Jim Edwards worked on both– however that should simply demonstrate how effective his ability as a copy developer truly is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to persuading people– and, frequently, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to develop persuasion over time. Some examples in the book consist of:.
The “Love me. Your words need to generate extremely strong emotions from people and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade clients to make a purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients utilize to explain what they wish to purchase (page 104).
8 particular locations online that will show you the precise triggers motivating your potential clients and getting them to invest their cash. You can utilize this to position your own item, service, coaching, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of details Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not just that great copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “built” utilizing formulas– and these work no matter what you sell. This section exposes formulas and templates for emails, advertisements, and sales letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can use data to assist your decisions.
You can likewise use the feedback to plug into a couple of proven approaches for enhancing your emails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more extensive with finding out copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?