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Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just check out headlines.

Visitors to your site just read 20% of the material you write.

People just check out the very first 2 words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you think you should work with a copywriter.

Then you discover about the expenses of employing a copywriter to get more clicks:

Russell Brunson Public Domain

Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more exposure, bring in more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is terrific sales copy” (lies).

75% of visitors to a site take note of the overall quality of the copy, however, and they’ll avoid working with a company that doesn’t have expert and clean copy.

Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter knows what works. They just discover what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the results.

So if they don’t understand what works, how can they assist you make more sales?

It’s “simple.”

All you require are:

Copy solutions that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal clients are, what their biggest “discomforts” are, and where they presently live.

Particular, reliable, and constant “power” words that harness powerful, emotional and mental triggers that direct individuals to buy your services and items.

And that’s exactly what Copywriting Secrets, a powerful and basic book for anybody who wishes to generate income utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging people to purchase, it’s a testimony to the power of words. When you need to offer anything online, it’s also a clear acknowledgement of just how essential content marketing has ended up being.

The majority of people hear “copywriting” and they believe they’re talking with someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be communicating info to your leads at a third-grade reading level.

That suggests you value your prospects’ time and you want to give them access to your offer as plainly and strategically as possible.

Now, the “method” part of copywriting secrets comes from knowing which buttons to press when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to fix an issue to absolutely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.

Think of it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start describing your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.

Then, using words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to alter, take action, or simply make a various decision.

And then, you’re their best friend. You use them a solution that really works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more valuable.

Something that’s nearly a limited resource.

Which’s attention.

With a lot of options, offers, opportunities, services, and items, the only possible way for your readers and prospects to trust you, buy from you, and remain devoted to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can use a reliable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous became part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “write fantastic copy.”.

Other than that whenever you attempt, your words stop working to persuade anyone to purchase– other than possibly your mommy and a few loyal friends.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.

Does this noise familiar?

If not, checked out that quote once again.

Think of another concept in marketing that relies on tactical positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to act in such a seamless and natural method, your prospects won’t even understand they’re being persuaded.

Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he knows his lane or area of competence lies in assisting business owners make make money from funnel structure.

Russell Brunson Public Domain

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.

He’s the founder and owner of a direct action marketing firm.

He devotes hundreds of hours every year to training individually entrepreneur in the Funnel Scripts community.

He’s a best-selling author who has been running online because he initially began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released several deals for his own items and those of others using sales letters that have created him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.

Best of all, he used his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

So if this isn’t the ideal guy to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full evaluation, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

Which can conserve you a massive amount of time. It’s the ideal alternative to keeping an internal copywriter or developing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

Because Jim Edwards worked on both– but that ought to simply show how effective his ability as a copy creator truly is, they may seem comparable.

The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to persuading people– and, typically, you have to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Public Domain

These insights and tricks collaborate so you can use the formulas to build persuasion in time. Some examples in the book consist of:.

The “Love me. Hate me. There’s no cash in the center!” method. Your words must generate really strong emotions from individuals and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Learn how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly persuade customers to buy choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words customers utilize to explain what they wish to purchase (page 104).

8 particular places online that will reveal you the specific triggers inspiring your prospective clients and getting them to invest their cash. You can use this to place your own product, service, coaching, software (page 69-71).

How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of details Jim Edwards crams in a simple book.

So I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that fantastic copywriting leaves ideas. It’s that excellent copy can always be plugged in and “built” using solutions– and these work no matter what you offer. This area reveals formulas and design templates for sales, e-mails, and advertisements letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through ads, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase quicker. And the best method to do that through copywriting is to use four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while covertly determining the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.

However you can likewise use the feedback to plug into a few tested methods for enhancing your sales, emails, and ads letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim likewise makes you a special promise. If you don’t like it, you can ask for a refund and you do not need to send out the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will motivate your audience, no matter what you sell.

sales story tricks.

When you’re prepared to get even more extensive with finding out copywriting secrets for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used each and every single technique in Copywriting Secrets.

What I know for sure, though, is that whenever I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.