Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headings.
Visitors to your website just read 20% of the content you write.
People only read the very first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you think you must employ a copywriter.
However then you learn more about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a website focus on the total quality of the copy, however, and they’ll prevent working with a business that doesn’t have tidy and expert copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They just find out what works after they go through some trial and error, get some real data around where customers are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.
If they don’t know what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Specific, dependable, and consistent “power” words that harness effective, psychological and mental triggers that assist individuals to purchase your services and products.
And that’s exactly what Copywriting Secrets, a powerful and basic book for anybody who wishes to generate income using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating individuals to purchase, it’s a testimony to the power of words. When you require to sell anything online, it’s likewise a clear acknowledgement of simply how essential content marketing has actually ended up being.
Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you should be interacting information to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you wish to provide access to your deal as clearly and strategically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being unaware about how to resolve an issue to totally gung-ho about your solution.
However, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Using words, you continue to poke them all over it hurts. Slowly, they remember why they need to alter, act, or simply make a various choice.
And then, you’re their buddy. You use them a solution that in fact works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they want is for quality causes open their wallets and purchase. However the truth is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With so many services, deals, services, chances, and products, the only possible way for your readers and prospects to trust you, buy from you, and stay faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely was part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose excellent copy.”.
Except that each time you try, your words fail to encourage anyone to purchase– except maybe your mommy and a few devoted pals.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in specific structures.
Does this noise familiar?
If not, read that quote again.
Think about another idea in marketing that depends on strategic positioning, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to do something about it in such a smooth and natural method, your potential customers won’t even understand they’re being encouraged.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of competence depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to training individually business owners in the Funnel Scripts community.
He’s a best-selling author who has been operating online considering that he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal person to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your deal to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can conserve you a huge quantity of time. It’s the perfect alternative to developing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Since Jim Edwards worked on both– however that must just show how effective his ability as a copy developer genuinely is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading people– and, often, you need to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Your words must generate really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade consumers to purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words customers use to describe what they want to purchase (page 104).
8 particular locations online that will show you the specific triggers motivating your potential customers and getting them to invest their money. You can use this to position your own item, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that excellent copywriting leaves clues. It’s that great copy can always be plugged in and “built” using solutions– and these work no matter what you sell. This area reveals solutions and design templates for emails, sales, and ads letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, ads, and sales letters? And the best method to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately finding out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
But you can likewise utilize the feedback to plug into a few tested approaches for enhancing your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim likewise makes you an unique guarantee. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re prepared to get even more in-depth with discovering copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single strategy in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?