Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your website just checked out 20% of the content you write.
Individuals just check out the very first 2 words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you believe you need to employ a copywriter.
Then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more presence, bring in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is excellent sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have expert and clean copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They just find out what works after they go through some trial and error, get some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.
So if they don’t know what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal clients are, what their greatest “discomforts” are, and where they presently live.
Particular, dependable, and constant “power” words that harness powerful, emotional and mental triggers that guide people to buy your services and items.
And that’s exactly what Copywriting Secrets, a essential and effective book for anybody who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
When it comes to motivating people to purchase, it’s a testament to the power of words. When you need to offer anything online, it’s also a clear recognition of simply how crucial content marketing has become.
The majority of people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you want to provide access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a customer from being unaware about how to resolve an issue to totally gung-ho about your option.
However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.
Using words, you continue to poke them all over it hurts. Gradually, they remember why they require to alter, do something about it, or simply make a various decision.
And after that, you’re their friend. You provide them a solution that really works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality results in open their wallets and purchase. The fact is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
And that’s attention.
With a lot of solutions, offers, services, opportunities, and items, the only possible method for your potential customers and readers to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning belonged to copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write fantastic copy.”.
Other than that whenever you attempt, your words fail to persuade anyone to purchase– except perhaps your mama and a couple of devoted friends.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in specific structures.
Does this sound familiar?
If not, read that quote again.
Think of another concept in marketing that counts on strategic positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a natural and seamless way, your potential customers will not even recognize they’re being encouraged.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he understands his lane or location of competence lies in assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He dedicates hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online because he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the best guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the ideal alternative to creating or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Because Jim Edwards worked on both– but that should simply demonstrate how powerful his ability as a copy developer really is, they may appear similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to convincing people– and, typically, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Your words need to elicit very strong feelings from individuals and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage consumers to buy decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers use to explain what they want to purchase (page 104).
8 specific places online that will reveal you the exact triggers motivating your potential consumers and getting them to invest their money. You can utilize this to place your own product, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the large quantity of information Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves hints. This section reveals formulas and design templates for ads, sales, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, emails, and sales letters? And the finest way to do that through copywriting is to use four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use information to guide your choices.
You can also utilize the feedback to plug into a couple of proven techniques for enhancing your ads, emails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a distinct pledge. If you don’t like it, you can ask for a refund and you do not have to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will encourage your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more in-depth with learning copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?