Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headlines.
Visitors to your website only checked out 20% of the content you compose.
Individuals only check out the first two words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you believe you must work with a copywriter.
However then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more presence, draw in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a site focus on the general quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have tidy and professional copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They just learn what works after they go through some experimentation, get some real data around where clients are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.
If they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect consumers are, what their greatest “pains” are, and where they currently live.
Particular, trusted, and consistent “power” words that harness powerful, psychological and emotional triggers that assist people to buy your services and items.
And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can use Copywriting Secrets.
When it comes to motivating people to buy, it’s a testament to the power of words. When you need to sell anything online, it’s likewise a clear recognition of simply how crucial material marketing has actually become.
The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you wish to give them access to your offer as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets originates from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a customer from being unaware about how to solve a problem to absolutely gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s finest friend and their worst enemy all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start off describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them everywhere it injures. Slowly, they remember why they need to change, do something about it, or just make a different choice.
And after that, you’re their best friend. You provide them an option that in fact works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality causes open their wallets and purchase. But the fact is that copywriting has to do with trading something much more valuable.
Something that’s practically a limited resource.
And that’s attention.
With many solutions, offers, services, chances, and products, the only possible method for your readers and prospects to trust you, buy from you, and remain loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write fantastic copy.”.
Other than that every time you try, your words stop working to encourage anyone to buy– except perhaps your mama and a couple of faithful good friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, checked out that quote once again.
Think of another concept in marketing that depends on tactical positioning, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a seamless and natural way, your prospects will not even realize they’re being encouraged.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he knows his lane or location of competence lies in helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct action marketing firm.
He commits numerous hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a very popular author who has actually been operating online considering that he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting skills to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the right man to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your offer to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you a massive quantity of time. It’s the ideal alternative to producing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They may appear comparable due to the fact that Jim Edwards worked on both– however that ought to just show how effective his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to persuading individuals– and, often, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the center!” method. Your words must generate very strong feelings from people and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage customers to make a purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers use to describe what they want to purchase (page 104).
8 specific locations online that will reveal you the precise triggers inspiring your possible clients and getting them to invest their money. You can use this to place your own product, service, training, software (page 69-71).
How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of details Jim Edwards packs in a mere book.
I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that excellent copywriting leaves hints. It’s that excellent copy can always be plugged in and “developed” using formulas– and these work no matter what you offer. This area exposes solutions and templates for sales, e-mails, and advertisements letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, ads, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
However you can likewise utilize the feedback to plug into a few proven techniques for enhancing your emails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you a special pledge. If you do not like it, you can ask for a refund and you don’t have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re ready to get even more extensive with learning copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I understand for sure, however, is that every time I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?