Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your website only read 20% of the content you compose.
People only check out the first 2 words on a line– normally, they miss out on the third word.
It’s numbers like this that make you believe you should work with a copywriter.
Then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, get more presence, attract more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is terrific sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have expert and clean copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They only find out what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the results.
So if they don’t know what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.
Specific, reliable, and constant “power” words that harness powerful, psychological and emotional triggers that guide individuals to buy your services and items.
Which’s exactly what Copywriting Secrets, a effective and essential book for anyone who wants to generate income utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to buy, it’s a testament to the power of words. When you require to sell anything online, it’s also a clear acknowledgement of just how important material marketing has actually ended up being.
Many people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you wish to provide access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to push when you’re writing ad copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to absolutely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst opponent all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Using words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to change, do something about it, or simply make a different choice.
And then, you’re their friend. You provide them an option that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. But the truth is that copywriting is about trading something even more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With many services, deals, items, services, and opportunities, the only possible way for your potential customers and readers to trust you, purchase from you, and stay loyal to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful became part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write excellent copy.”.
Except that each time you attempt, your words stop working to persuade anyone to buy– except maybe your mama and a couple of devoted good friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think about another principle in marketing that counts on strategic positioning, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to act in such a natural and seamless way, your prospects won’t even recognize they’re being persuaded.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or area of expertise depends on assisting entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct response marketing firm.
He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a very popular author who has actually been operating online since he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous deals for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the ideal man to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can save you a huge amount of time. It’s the perfect option to producing or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They may appear comparable since Jim Edwards dealt with both– however that ought to just demonstrate how effective his capability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to convincing people– and, often, you need to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the center!” technique. Your words ought to generate extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade clients to buy decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers use to explain what they wish to buy (page 104).
8 specific places online that will reveal you the exact triggers encouraging your possible customers and getting them to spend their cash. You can utilize this to position your own product, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of info Jim Edwards crams in a mere book.
I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you ought to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves ideas. This area reveals formulas and design templates for emails, sales, and ads letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through ads, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use information to assist your choices.
However you can likewise use the feedback to plug into a couple of proven methods for enhancing your e-mails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you an unique promise. If you do not like it, you can ask for a refund and you do not need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will motivate your audience, no matter what you offer.
sales story tricks.
When you’re ready to get even more thorough with finding out copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.
What I know for sure, however, is that every time I sit down to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?