Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headlines.
Visitors to your site just checked out 20% of the content you compose.
People just read the first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to work with a copywriter.
But then you learn more about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more exposure, attract more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is excellent sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, however, and they’ll prevent doing business with a business that does not have expert and tidy copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They just learn what works after they go through some experimentation, acquire some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.
If they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal consumers are, what their greatest “pains” are, and where they presently live.
Particular, trusted, and constant “power” words that harness effective, psychological and mental triggers that guide people to purchase your products and services.
Which’s exactly what Copywriting Secrets, a basic and effective book for anyone who wishes to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
It’s a testament to the power of words when it pertains to motivating people to purchase. When you require to offer anything online, it’s also a clear acknowledgement of just how essential material marketing has actually ended up being.
Most people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That means you worth your prospects’ time and you wish to give them access to your offer as plainly and tactically as possible.
Now, the “strategy” part of copywriting tricks originates from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to solve a problem to totally gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst enemy all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.
Then, using words, you continue to poke them all over it injures. Slowly, they remember why they need to change, act, or merely make a various choice.
And then, you’re their best friend. You use them a solution that in fact works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality results in open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
With many solutions, offers, services, opportunities, and products, the only possible way for your potential customers and readers to trust you, buy from you, and stay devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning was part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write terrific copy.”.
Except that whenever you attempt, your words fail to persuade anyone to buy– except maybe your mother and a few loyal friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote once again.
Consider another principle in marketing that counts on strategic positioning, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a smooth and natural way, your prospects will not even realize they’re being persuaded.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or area of knowledge lies in helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He commits hundreds of hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been running online because he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the right person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your offer to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They may seem comparable due to the fact that Jim Edwards dealt with both– however that must simply demonstrate how powerful his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will give you everything you need to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to convincing individuals– and, typically, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to construct persuasion with time. Some examples in the book include:.
The “Love me. Your words should elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade customers to purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers utilize to describe what they want to buy (page 104).
8 particular places online that will show you the specific triggers inspiring your prospective customers and getting them to spend their cash. You can utilize this to place your own item, service, training, software (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of info Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves clues. This section exposes solutions and templates for ads, sales, and emails letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, advertisements, and sales letters? And the best way to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.
You can also use the feedback to plug into a couple of tested techniques for improving your sales, e-mails, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you an unique promise. If you don’t like it, you can request a refund and you don’t need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more in-depth with learning copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?