Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your site just checked out 20% of the content you write.
People only read the first two words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you believe you must work with a copywriter.
Then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more presence, attract more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a website focus on the overall quality of the copy, though, and they’ll prevent working with a company that doesn’t have professional and tidy copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They only discover what works after they go through some experimentation, acquire some genuine data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
If they do not know what works, how can they help you make more sales?
All you require are:
Copy solutions that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect clients are, what their greatest “pains” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness effective, mental and psychological triggers that guide people to purchase your products and services.
And that’s precisely what Copywriting Secrets, a powerful and basic book for anybody who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
When it comes to encouraging people to purchase, it’s a testimony to the power of words. When you require to sell anything online, it’s also a clear recognition of simply how important material marketing has actually become.
Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to provide access to your deal as clearly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a client from being unaware about how to solve a problem to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s best friend and their worst opponent all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start describing your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.
Utilizing words, you continue to poke them everywhere it harms. Gradually, they keep in mind why they need to alter, take action, or merely make a various decision.
And then, you’re their friend. You provide them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they want is for quality causes open their wallets and buy. The truth is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With many solutions, deals, products, services, and chances, the only possible method for your prospects and readers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning was part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose excellent copy.”.
Other than that each time you attempt, your words stop working to persuade anybody to buy– except possibly your mom and a couple of devoted pals.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote once again.
Think about another idea in marketing that depends on strategic positioning, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to do something about it in such a smooth and natural way, your prospects won’t even understand they’re being convinced.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or area of competence lies in helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct action marketing firm.
He dedicates hundreds of hours every year to training individually business owners in the Funnel Scripts community.
He’s a very popular author who has actually been operating online because he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Best of all, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the ideal man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your deal to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can conserve you a massive amount of time. It’s the perfect option to keeping an in-house copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They may seem similar due to the fact that Jim Edwards worked on both– but that ought to just demonstrate how effective his ability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to persuading people– and, typically, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can utilize the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the middle!” technique. Your words should elicit really strong emotions from people and require them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage clients to buy decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers utilize to describe what they want to buy (page 104).
8 particular places online that will show you the precise triggers motivating your prospective consumers and getting them to spend their cash. You can use this to position your own product, service, coaching, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not simply that fantastic copywriting leaves hints. It’s that terrific copy can always be plugged in and “built” using solutions– and these work no matter what you sell. This area reveals formulas and design templates for advertisements, sales, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through advertisements, sales, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy much faster. And the best method to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately finding out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can utilize information to guide your decisions.
You can also utilize the feedback to plug into a couple of tested methods for enhancing your advertisements, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you an unique pledge. You can ask for a refund and you do not have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will inspire your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more extensive with learning copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?