Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headings.
Visitors to your website only checked out 20% of the material you compose.
People just check out the first two words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you believe you ought to employ a copywriter.
However then you learn more about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more presence, attract more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have professional and clean copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only find out what works after they go through some experimentation, acquire some genuine information around where consumers are leaving and where they’re investing the most time, and improve the copy based on the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.
Particular, dependable, and constant “power” words that harness powerful, psychological and mental triggers that direct individuals to buy your services and products.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wants to earn money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
When it comes to motivating people to buy, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of simply how important content marketing has actually become when you need to offer anything online.
The majority of people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you wish to give them access to your deal as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets originates from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to fix a problem to totally gung-ho about your solution.
But, in my experience, copywriting is easier: It’s like being someone’s friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start off describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Using words, you continue to poke them all over it harms. Gradually, they remember why they need to change, do something about it, or just make a different choice.
And after that, you’re their buddy. You use them an option that really works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they want is for quality results in open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s almost a limited resource.
And that’s attention.
With a lot of solutions, offers, chances, items, and services, the only possible method for your readers and prospects to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning was part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “write fantastic copy.”.
Except that each time you try, your words stop working to persuade anyone to buy– except perhaps your mommy and a few devoted good friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote again.
Think about another idea in marketing that relies on tactical placement, foundation, and the logical, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to do something about it in such a natural and smooth way, your prospects will not even understand they’re being convinced.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he knows his lane or area of expertise depends on assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a very popular author who has been running online given that he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several offers for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Best of all, he used his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the right guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can save you a huge amount of time. It’s the best alternative to keeping an in-house copywriter or producing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They might appear similar since Jim Edwards dealt with both– but that must just demonstrate how powerful his ability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to convincing people– and, typically, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can use the formulas to develop persuasion over time. Some examples in the book consist of:.
The “Love me. Your words should elicit very strong feelings from individuals and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince clients to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients use to explain what they want to buy (page 104).
8 particular places online that will reveal you the exact triggers encouraging your possible consumers and getting them to invest their cash. You can use this to position your own product, service, training, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of info Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that terrific copywriting leaves hints. It’s that terrific copy can constantly be plugged in and “constructed” utilizing solutions– and these work no matter what you sell. This section exposes solutions and templates for advertisements, sales, and emails letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, sales, and advertisements letters? And the best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can use information to direct your choices.
But you can also use the feedback to plug into a few tested techniques for improving your advertisements, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a special pledge. If you don’t like it, you can ask for a refund and you don’t have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more extensive with learning copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used each and every single technique in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?