Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your website just read 20% of the material you write.
Individuals just check out the very first two words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you need to hire a copywriter.
Then you discover about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more exposure, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a site take notice of the total quality of the copy, though, and they’ll avoid working with a business that doesn’t have tidy and professional copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They just discover what works after they go through some experimentation, gain some genuine data around where clients are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
So if they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Specific, trustworthy, and consistent “power” words that harness powerful, mental and emotional triggers that guide people to purchase your products and services.
Which’s precisely what Copywriting Secrets, a fundamental and powerful book for anybody who wants to make money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to motivating individuals to purchase. When you need to offer anything online, it’s also a clear recognition of simply how crucial material marketing has actually ended up being.
Many people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating info to your leads at a third-grade reading level.
That implies you value your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to resolve a problem to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s best pal and their worst enemy all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to change, act, or just make a different choice.
And then, you’re their friend. You use them a solution that actually works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality causes open their wallets and buy. The truth is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
With a lot of services, offers, items, services, and opportunities, the only possible method for your prospects and readers to trust you, buy from you, and remain loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose terrific copy.”.
Other than that whenever you attempt, your words stop working to persuade anybody to buy– other than possibly your mommy and a couple of devoted pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, checked out that quote again.
Think about another idea in marketing that relies on tactical positioning, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a natural and smooth way, your potential customers won’t even realize they’re being convinced.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of know-how depends on assisting business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing firm.
He devotes numerous hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online given that he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the right guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your offer to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can conserve you a huge amount of time. It’s the perfect option to keeping an in-house copywriter or producing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that should just show how effective his ability as a copy creator genuinely is, they might appear similar.
The Copywriting Secrets book, on the other hand, will offer you everything you require to tailor, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing individuals– and, frequently, you need to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights interact so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Your words ought to generate very strong emotions from people and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince consumers to make a purchase choice, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers use to describe what they wish to purchase (page 104).
8 specific locations online that will reveal you the exact triggers encouraging your potential consumers and getting them to invest their cash. You can use this to position your own product, service, coaching, software (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves clues. This section exposes formulas and templates for sales, emails, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, emails, and sales letters? And the best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
But you can also utilize the feedback to plug into a few proven approaches for improving your emails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a special guarantee. If you do not like it, you can request a refund and you don’t need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original deal. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will inspire your audience, no matter what you sell.
sales story tricks.
This is the book you desire on your side when you’re ready to get back at more thorough with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I understand for sure, however, is that every time I sit down to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?