Russell Brunson The Epiphany Bridge

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only read headlines.

Visitors to your website only checked out 20% of the material you compose.

Individuals just read the very first 2 words on a line– generally, they miss the third word.

It’s numbers like this that make you believe you ought to employ a copywriter.

Then you find out about the expenses of employing a copywriter to get more clicks:

Russell Brunson The Epiphany Bridge

Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, acquire more visibility, draw in more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).

75% of visitors to a website take notice of the total quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have expert and tidy copy.

Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter understands what works. They just learn what works after they go through some trial and error, gain some real information around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.

So if they don’t understand what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy formulas that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your perfect customers are, what their greatest “pains” are, and where they currently live.

Particular, reliable, and consistent “power” words that harness effective, psychological and mental triggers that direct individuals to purchase your services and products.

Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating individuals to buy, it’s a testimony to the power of words. It’s likewise a clear recognition of just how important content marketing has actually ended up being when you need to offer anything online.

The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.

That indicates you worth your prospects’ time and you want to provide access to your deal as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to fix an issue to absolutely gung-ho about your solution.

But, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.

Think about it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you begin explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.

Then, using words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they need to change, take action, or merely make a different decision.

And after that, you’re their buddy. You provide them a service that in fact works, without being aggressive, scammy, or salesy.

Now, many business owners will inform you that what they desire is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more important.

Something that’s practically a scarce resource.

Which’s attention.

With numerous solutions, deals, products, services, and opportunities, the only possible method for your potential customers and readers to trust you, purchase from you, and remain devoted to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a reputable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking gorgeous was part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

Most copywriting books try to teach you how to “write terrific copy.”.

Except that every time you attempt, your words stop working to encourage anybody to purchase– other than maybe your mommy and a couple of faithful good friends.

However the book show you the best secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of foundation, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your individual to live and come in.”.

Does this sound familiar?

If not, read that quote again.

Consider another principle in marketing that depends on strategic placement, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go together. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to do something about it in such a natural and seamless method, your potential customers will not even realize they’re being convinced.

Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he knows his lane or area of competence lies in helping entrepreneurs make profits from funnel building.

Russell Brunson The Epiphany Bridge

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct action marketing company.

He dedicates numerous hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been running online considering that he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced several offers for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

So if this isn’t the best person to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete review, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can save you an enormous quantity of time. It’s the perfect option to keeping an internal copywriter or creating copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

Because Jim Edwards worked on both– but that should simply show how effective his ability as a copy developer really is, they might seem comparable.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, fine-tune, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “secrets” to convincing people– and, typically, you need to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson The Epiphany Bridge

These secrets and insights collaborate so you can utilize the formulas to construct persuasion with time. Some examples in the book include:.

The “Love me. Your words should elicit really strong feelings from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly convince clients to purchase choice, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words consumers use to describe what they wish to buy (page 104).

8 specific locations online that will show you the exact triggers inspiring your possible clients and getting them to invest their money. You can use this to place your own item, service, coaching, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of info Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not just that terrific copywriting leaves clues. It’s that excellent copy can constantly be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This area reveals formulas and design templates for sales, e-mails, and ads letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through ads, e-mails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to use four standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while privately finding out the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.

But you can also utilize the feedback to plug into a few tested techniques for improving your sales, advertisements, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim also makes you a special pledge. You can ask for a refund and you do not have to send the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will motivate your audience, no matter what you offer.

sales story tricks.

This is the book you desire in your corner when you’re prepared to get even more in-depth with learning copywriting tricks for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.

What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.