Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headlines.
Visitors to your website only checked out 20% of the content you write.
Individuals only check out the first 2 words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you believe you ought to work with a copywriter.
However then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more visibility, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is great sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, however, and they’ll prevent working with a business that does not have expert and tidy copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They only learn what works after they go through some trial and error, get some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect consumers are, what their greatest “pains” are, and where they presently live.
Particular, trustworthy, and constant “power” words that harness powerful, emotional and mental triggers that guide people to buy your services and products.
And that’s precisely what Copywriting Secrets, a basic and powerful book for anybody who wishes to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can use Copywriting Secrets.
It’s a testimony to the power of words when it comes to inspiring people to purchase. It’s likewise a clear recognition of simply how crucial content marketing has become when you need to sell anything online.
Most people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That means you value your potential customers’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being uninformed about how to resolve an issue to totally gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s finest good friend and their worst opponent all on one page.
Think about it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Then, using words, you continue to poke them all over it injures. Gradually, they remember why they need to change, do something about it, or merely make a various decision.
And after that, you’re their buddy. You use them a solution that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.
Something that’s practically a scarce resource.
And that’s attention.
With numerous solutions, offers, services, chances, and products, the only possible method for your prospects and readers to trust you, purchase from you, and remain devoted to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write terrific copy.”.
Other than that whenever you attempt, your words fail to persuade anyone to purchase– other than perhaps your mommy and a few faithful friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote again.
Consider another idea in marketing that relies on strategic positioning, foundation, and the rational, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a seamless and natural way, your prospects will not even recognize they’re being convinced.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of competence depends on assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been running online considering that he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the right man to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full evaluation, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you an enormous amount of time. It’s the perfect alternative to producing or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Because Jim Edwards worked on both– but that ought to just show how powerful his ability as a copy creator really is, they may appear similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading individuals– and, often, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to construct persuasion in time. Some examples in the book include:.
The “Love me. Your words must elicit very strong emotions from individuals and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage clients to buy choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers utilize to explain what they wish to purchase (page 104).
8 particular locations online that will show you the precise triggers inspiring your possible customers and getting them to spend their money. You can utilize this to position your own product, service, training, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves clues. This section reveals formulas and templates for emails, sales, and ads letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through e-mails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to use four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.
You can likewise use the feedback to plug into a few proven methods for improving your sales, e-mails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more thorough with learning copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.
What I know for sure, however, is that whenever I sit down to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?