Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headings.
Visitors to your site only checked out 20% of the material you write.
People only check out the first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to employ a copywriter.
However then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more exposure, attract more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is great sales copy” (lies).
75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll avoid working with a company that doesn’t have professional and tidy copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They only learn what works after they go through some experimentation, acquire some real data around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.
If they don’t understand what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal customers are, what their greatest “pains” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness powerful, psychological and emotional triggers that guide people to purchase your services and products.
And that’s exactly what Copywriting Secrets, a essential and powerful book for anyone who wishes to generate income utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testimony to the power of words when it pertains to inspiring people to purchase. It’s likewise a clear recognition of simply how important material marketing has actually become when you need to offer anything online.
The majority of people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you wish to provide access to your offer as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to fix an issue to completely gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst opponent all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to change, take action, or merely make a various choice.
And then, you’re their buddy. You provide them a service that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality causes open their wallets and buy. But the reality is that copywriting has to do with trading something far more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With a lot of solutions, deals, products, chances, and services, the only possible way for your prospects and readers to trust you, purchase from you, and remain loyal to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely became part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “write excellent copy.”.
Except that every time you attempt, your words stop working to persuade anybody to buy– other than perhaps your mommy and a few loyal good friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, checked out that quote once again.
Consider another principle in marketing that counts on tactical placement, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a smooth and natural method, your prospects will not even realize they’re being persuaded.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of knowledge lies in assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He commits numerous hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online given that he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous offers for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your offer to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can conserve you a massive amount of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They may seem comparable due to the fact that Jim Edwards worked on both– however that should just demonstrate how powerful his ability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will give you everything you require to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing individuals– and, frequently, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Hate me. There’s no cash in the middle!” strategy. Your words should generate extremely strong emotions from people and force them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately persuade clients to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients utilize to describe what they want to buy (page 104).
8 specific places online that will show you the specific triggers inspiring your possible clients and getting them to invest their cash. You can use this to place your own item, service, coaching, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves ideas. This section exposes formulas and design templates for e-mails, advertisements, and sales letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, sales, and emails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase faster. And the very best method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately determining the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the quantity of tweaking and refining you do.
You can also use the feedback to plug into a few tested approaches for enhancing your advertisements, sales, and emails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you an unique promise. If you do not like it, you can request a refund and you do not have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will inspire your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more in-depth with discovering copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to compose any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?