Russell Brunson Top Book

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just check out headlines.

Visitors to your site just read 20% of the content you write.

People only read the very first 2 words on a line– usually, they miss out on the third word.

It’s numbers like this that make you think you need to hire a copywriter.

But then you discover the expenses of working with a copywriter to get more clicks:

Russell Brunson Top Book

Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more visibility, attract more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really require to make sales is fantastic sales copy” (lies).

75% of visitors to a site focus on the total quality of the copy, though, and they’ll prevent doing business with a business that does not have clean and expert copy.

Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter knows what works. They just learn what works after they go through some trial and error, get some real information around where clients are leaving and where they’re investing the most time, and improve the copy based upon the results.

If they do not understand what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.

Particular, trustworthy, and consistent “power” words that harness powerful, psychological and psychological triggers that direct individuals to buy your services and products.

And that’s exactly what Copywriting Secrets, a basic and powerful book for anyone who wishes to generate income utilizing advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating people to purchase, it’s a testament to the power of words. It’s also a clear recognition of simply how crucial content marketing has ended up being when you need to offer anything online.

The majority of people hear “copywriting” and they think they’re speaking with someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.

That suggests you worth your prospects’ time and you want to give them access to your offer as clearly and tactically as possible.

Now, the “method” part of copywriting tricks originates from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to fix an issue to absolutely gung-ho about your option.

In my experience, copywriting is simpler: It’s like being someone’s best pal and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you begin describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.

Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they remember why they need to change, do something about it, or simply make a various choice.

And then, you’re their friend. You provide them an option that in fact works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they desire is for quality results in open their wallets and purchase. However the truth is that copywriting is about trading something even more important.

Something that’s nearly a limited resource.

Which’s attention.

With so many options, offers, items, opportunities, and services, the only possible method for your prospects and readers to trust you, buy from you, and remain devoted to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking stunning was part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “write great copy.”.

Other than that whenever you attempt, your words fail to persuade anyone to buy– except possibly your mom and a couple of devoted friends.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures.

Does this sound familiar?

If not, read that quote again.

Consider another idea in marketing that counts on tactical positioning, foundation, and the rational, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a smooth and natural way, your potential customers will not even realize they’re being convinced.

Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he knows his lane or area of knowledge depends on helping business owners make benefit from funnel building.

Russell Brunson Top Book

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct response marketing company.

He dedicates numerous hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online considering that he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released numerous offers for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Most importantly, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

So if this isn’t the ideal man to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full evaluation, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

Which can save you a huge quantity of time. It’s the ideal option to creating or keeping an internal copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

Due to the fact that Jim Edwards worked on both– but that ought to just show how powerful his ability as a copy creator genuinely is, they might appear similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, modify, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to convincing individuals– and, frequently, you have to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Top Book

These secrets and insights interact so you can utilize the formulas to construct persuasion with time. Some examples in the book consist of:.

The “Love me. Your words must generate really strong feelings from individuals and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Learn how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to instantly encourage consumers to make a purchase decision, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words consumers use to describe what they want to buy (page 104).

8 particular places online that will reveal you the exact triggers inspiring your potential clients and getting them to invest their cash. You can utilize this to position your own item, service, training, software application (page 69-71).

How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the sheer amount of info Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that great copywriting leaves ideas. It’s that great copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This section reveals solutions and templates for e-mails, ads, and sales letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through e-mails, sales, and ads letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to utilize four standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use data to assist your decisions.

But you can also use the feedback to plug into a few tested techniques for enhancing your emails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim also makes you a special pledge. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will inspire your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more extensive with learning copywriting tricks for any market, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.