Russell Brunson Top Converting Landing Page

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just check out headlines.

Visitors to your website just read 20% of the content you compose.

Individuals just read the first 2 words on a line– normally, they miss the 3rd word.

It’s numbers like this that make you believe you should hire a copywriter.

Then you find out about the costs of working with a copywriter to get more clicks:

Russell Brunson Top Converting Landing Page

Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, acquire more exposure, draw in more leads, make more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is fantastic sales copy” (lies).

75% of visitors to a website take note of the total quality of the copy, though, and they’ll avoid working with a company that doesn’t have tidy and expert copy.

Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They only discover what works after they go through some experimentation, acquire some real information around where customers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.

So if they do not know what works, how can they help you make more sales?

It’s “simple.”

All you require are:

Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect clients are, what their greatest “discomforts” are, and where they currently live.

Particular, reputable, and consistent “power” words that harness powerful, mental and emotional triggers that direct individuals to purchase your services and items.

And that’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wishes to generate income using ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging people to purchase, it’s a testimony to the power of words. When you need to sell anything online, it’s also a clear recognition of simply how crucial material marketing has become.

The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating information to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you want to give them access to your offer as clearly and tactically as possible.

Now, the “strategy” part of copywriting tricks comes from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to solve an issue to completely gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.

Think of it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a really undesirable mirror.

Utilizing words, you continue to poke them all over it harms. Slowly, they remember why they need to alter, take action, or merely make a various decision.

And then, you’re their friend. You provide them a service that actually works, without being pushy, scammy, or salesy.

Now, many business owners will inform you that what they want is for quality results in open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.

Something that’s almost a scarce resource.

And that’s attention.

With numerous solutions, offers, services, items, and opportunities, the only possible way for your potential customers and readers to trust you, purchase from you, and remain devoted to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everybody can use a reliable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking stunning belonged to copywriting tricks. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “write excellent copy.”.

Other than that whenever you try, your words stop working to encourage anyone to buy– except perhaps your mother and a few loyal pals.

The book shares with you the biggest secret about copywriting (and it does not matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.

Does this sound familiar?

If not, checked out that quote again.

Think of another idea in marketing that counts on strategic positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a seamless and natural way, your potential customers won’t even understand they’re being persuaded.

Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he understands his lane or area of knowledge lies in assisting business owners make profits from funnel structure.

Russell Brunson Top Converting Landing Page

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.

He’s the creator and owner of a direct response marketing firm.

He commits hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been running online given that he first began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several offers for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the best man to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can save you a massive quantity of time. It’s the perfect alternative to keeping an internal copywriter or creating copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

Due to the fact that Jim Edwards worked on both– however that need to just show how effective his ability as a copy creator genuinely is, they might seem comparable.

The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, modify, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “tricks” to convincing people– and, often, you have to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Top Converting Landing Page

These secrets and insights collaborate so you can utilize the formulas to develop persuasion gradually. Some examples in the book include:.

The “Love me. Dislike me. There’s no cash in the center!” method. Your words need to elicit really strong emotions from people and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly persuade consumers to purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words consumers use to explain what they wish to purchase (page 104).

8 particular places online that will show you the exact triggers encouraging your prospective customers and getting them to invest their cash. You can use this to place your own item, service, training, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of information Jim Edwards packs in a simple book.

So I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you ought to anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that great copywriting leaves hints. This area reveals solutions and design templates for e-mails, sales, and ads letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through emails, sales, and ads letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while secretly determining the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can use data to assist your choices.

You can likewise use the feedback to plug into a couple of proven approaches for improving your emails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim also makes you a special guarantee. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will inspire your audience, no matter what you offer.

sales story tricks.

When you’re prepared to get even more thorough with discovering copywriting tricks for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.

What I understand for sure, however, is that whenever I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.